Head of Communications, B&R Automation

Head of Communications, B&R Automation

Take your next career step at B&R – a member of the ABB Group – with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.

At B&R – a member of the ABB Group, we are committed to driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity, and generations. Join us in celebrating individual differences as we embark on a journey of collective growth.

This position reports to

Head of Communication and Marketing

Your role and responsibilities

The Head of Communications at B&R, part of the Machine Automation Division of the ABB Group, is responsible for all internal and external communication activities. This includes developing and executing a comprehensive communication strategy aligned with business goals, collaborating with R&D and Sales, managing media relations, and overseeing content creation and localization. The role involves measuring communication effectiveness through KPIs, coordinating with ABB’s central communication teams, and managing a team of at least six people.

Key responsibilities include:

1. Strategic Communication Planning & Advisory: Develop and implement a 360° communication strategy to enhance B&R’s market position, including thought leadership and crisis communication.
2. Customer-Centric Communication & Content Creation: Collaborate with Marketing & Sales to execute targeted initiatives across digital channels, trade shows, and press, including content localization and media placements.
3. Executional Excellence & Performance Measurement: Ensure high-quality delivery of communication initiatives, monitor media coverage, and analyze KPIs to optimize ROI.
4. Collaboration & Leadership: Lead and develop the global communications team, coordinate local efforts, build media relationships, and provide media training for executives.

The role offers flexible working locations within 300 km of Eggelsberg, with approximately 50% of time spent at headquarters.

Qualifications for the role

• Master’s degree in public relations, communications, marketing, journalism, or related field.
• 12+ years of international public relations experience, with leadership in a technology-focused industry.
• Proven success in designing and executing media campaigns.
• Excellent English and German language skills (C2 proficiency).
• Strong public speaking, media relations, and content creation skills.
• Knowledge of digital media tools, project management, and social media management.
• Ability to work effectively in a global, matrixed organization with intercultural collaboration skills.
• Strong business acumen and adaptability to fast-changing environments.

More about us

At B&R, part of the ABB Group, you will find an engaging work environment with tailored onboarding, agile teams, and flexible work models. We value appreciation, open communication, and a supportive culture. Our benefits include training programs, parental leave, employee assistance, and more. As a leading automation provider, B&R develops innovative solutions for industrial electronics, software, and mechatronics, with a global presence in over 53 countries.

We look forward to your application, preferably in English. Discover more at www.abb.com.