International Route to Market Insights Specialist

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International Route to Market Insights Specialist, Elsbethen

Client: Red Bull

Location:

Job Category:

Other

EU work permit required:

Yes

Job Reference:

f6803b2311da

Job Views:

1

Posted:

01.04.2025

Expiry Date:

16.05.2025

Job Description:

Are you ready to drive strategic decisions and optimize field sales performance on a global scale?

Join our Sales Analytics team and take the lead in managing performance reporting and analysis across Off-Premise and On-Premise sales. Collaborate closely with our HQ Data Science and Data Management teams to implement key KPIs, support market opportunity identification, and ensure a deep understanding of field sales performance. Beyond short-term tracking, you'll play a crucial role in shaping long-term business strategies, influencing BP and business case submissions, and working alongside multiple departments and leadership teams.

Responsibilities

Areas that play to your strengths

All the responsibilities we'll trust you with:

1. In this role, you will be responsible for maintaining, reviewing, and continuously improving regular reports to ensure they communicate the right performance metrics while remaining user-friendly and tailored to the audience. You will collaborate closely with the Data Management and Data Science teams to ensure the implementation of effective data visualization tools, making performance insights easily accessible to all stakeholders. Additionally, you will work with Sales Data Management, Data Science, and regional as well as key market teams to uphold data quality standards—an essential foundation for accurate and efficient data analysis.

2. You will lead analytics projects in collaboration with country teams and HQ Field Sales teams for both Off-Premise and On-Premise channels. This includes close coordination with the Data Science department to ensure the successful execution of analytical initiatives and ongoing follow-ups with HQ Field Sales teams to drive implementation. A key responsibility in this role is the development and execution of the Perfect Store 2.0 project, establishing a universal framework for field sales insights.

3. A critical aspect of this role is ensuring that insights, strategies, and best practices are communicated effectively to sales teams and leadership. You will define the right channels, frequency, and methods for delivering performance updates, strategic insights, and key trends that impact field sales. This includes preparing and presenting reports to management and supporting the field sales teams in understanding emerging opportunities. As the expert in internal data, you will also integrate external data sources to provide a comprehensive market context. Additionally, you will play a vital role in setting the global standard for Route-to-Market insights and guiding regional and market insight teams in adopting best practices.

Qualifications

1. 2+ years of experience in the FMCG sector, ideally within the beverage industry.
2. Strong verbal and written communication skills, with a team-oriented mindset and the ability to engage effectively with stakeholders at various levels.
3. A structured, process-oriented approach with a deep understanding of sales processes.
4. Hands-on experience in International Sales Business Insights, Distributor/Wholesaler (DP/WHS) Management, and Field Sales Management.
5. Proven experience in managing projects, with the ability to drive initiatives from conception to execution.
6. Strong analytical skills, including experience with econometric modelling and statistical analysis.
7. Proficiency in MS Excel, Access, and PowerPoint; knowledge of SAP BI, Power BI, and Tableau; familiarity with SQL or R is a plus.
8. Travel 0-10%

International Route to Market Insights Specialist

Red Bull

Giving wings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives us Chasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: