Senior Omnichannel Manager (m/w/d)

Job Description

We are continually striving to improve the understanding of health care within the local community. Our site in 1100 Vienna (ICON Tower) is a strategic location for the distribution of our high quality and innovative health care products, as well as digitally integrated solutions for our patients and clients. To ensure sustainable company growth, we continually aim to offer attractive career opportunities for more than 170 employees at our Vienna site.

We are currently looking for a Senior Omnichannel Manager (m/w/d) in a full-time position temporary position until 31.08.2026.

Responsibilities

• Drive digital transformation initiatives by fostering stakeholder alignment and promoting a shared understanding of omnichannel opportunities, while continuously advancing the organization’s omnichannel strategy and capabilities

• Co-design, plan, and orchestrate the implementation of omnichannel campaigns (including email automation, websites, (paid) social media, and other channels) to ensure a seamless customer experience across digital and physical touchpoints in a targeted manner

• Analyze customer journey data and performance metrics to identify areas for optimization and translate them into actionable strategies to drive continuous measurable improvement

• Collaborate with IT and the data team to enhance and integrate new technology platforms and AI capabilities supporting the omnichannel experience

• Evaluate the effectiveness of existing content strategies for selected target customer segments, providing actionable insights and suggestions for improvement based on performance KPIs and user engagement metrics

• Support the optimization of content distribution across various platforms and assist in enhancing SEO strategies to increase traffic and improve overall campaign performance

• Lead customer-centric innovation initiatives by designing and testing agile, scalable experiments that leverage data insights to drive deeper personalization and enhance the overall customer experience

• Manage project-based collaborations with external vendors and service providers to ensure timely, cost-effective delivery of omnichannel tactics aligned with strategic objectives

• Collaborate and work effectively in cross-functional, multicultural teams across local, regional, and global levels to drive alignment and deliver integrated omnichannel and customer experience solutions

Qualifications & Experience

• Bachelor’s or Master’s (preferred) degree and/or solid experience in digital marketing, particularly in omnichannel marketing – agency experience is a plus

• Several years of practical experience and knowledge in at least some of the following fields and tools: SEO/SEA, Newsletter Marketing (Salesforce Marketing Cloud), Social Media Marketing (META, LinkedIn, Snapchat, TikTok, etc.), Google Analytics (GA4), CMS (WordPress)

• Knowledge and understanding of the healthcare system, disease management trends, and their current and future relevance to business development is preferred

• Demonstrated strong project management experience related to multi- or omnichannel marketing campaigns, including handling multiple stakeholders

• Proven expertise in change management, with the ability to lead stakeholders through digital transformation and foster adoption of new processes and tools

• Strong negotiation, problem-solving, and out-of-the-box thinking skills

• Analytical, critical and strategic mindset with a willingness to learn and adapt to new challenges

• Excellent interpersonal and communication skills, both written and verbal, in English and German

We offer an attractive salary, outstanding social benefits and an exciting work environment with varied tasks in an international environment. The minimum annual salary for this position is EUR 61.300,- and varies according to the qualifications and experience of the successful candidate. We are looking forward to receiving your application.

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Project Temps (Fixed Term)

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

10%

Flexible Work Arrangements:

Hybrid

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

N/A

Required Skills:

Business, Business Development, Communication, Content Publishing, Content Strategy, Content Writing, Customer Service, Digital Marketing, Digital Transformation, Google Analytics, LinkedIn (Platform), Management Process, Managing Change Requests, Marketing, Measurement Analysis, Omnichannel Retailing, Snapchat, Social Media, Stakeholder Relationship Management, Strategic Thinking, Technical Advice, User Engagement

Preferred Skills:

Job Posting End Date:

06/18/2025

*A job posting is effective until 11:59:59PM on the day BEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R351382