Demand Generation Marketing Specialist (f/m/x)

Demand Generation Marketing Specialist (f/m/x)

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Demand Generation Marketing Specialist (f/m/x)

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As a leading expert for Digital Platform Building and Customer Experience Innovation, NETCONOMY is shaping the digital leadership of its clients. We help brands to build flexible and scalable digital platforms, with top-notch technologies by SAP, Google Cloud and Microsoft Azure. NETCONOMY has 20 years of experience and employs close to 500 professionals across Europe. By introducing and driving innovation initiatives around customer experience, we support clients on the road of expanding their core business in the digital world.

Goldright Master Data Management is a product of NETCONOMY GmbH, and with us you have the opportunity to play a decisive role in shaping the future of a dynamic, fast-growing technology company as well as to grow with your tasks and responsibilities. We are a strong team that embodies independence and fast decision-making in flat hierarchies.

YOUR JOB

You are passionate about data-driven marketing, crafting creative campaigns, and making a real impact on business growth. Join our team and help us build a performance marketing strategy that generates qualified leads, boosts sales, and delivers measurable results.

Your Job’s Key Responsibilities Are

• Developing and executing targeted demand generation strategies to generate high-quality Marketing Qualified Leads (MQLs) and Sales Accepted Leads (SALs) aligned with sales targets
• Owning and managing lead generation campaigns across key channels (e.g., Google Ads, LinkedIn Ads) focusing on CPL, MQL-to-SAL conversion rates, and ultimately, pipeline contribution
• Optimizing the entire lead funnel, from initial capture (e.g., landing pages, forms) through nurturing sequences to sales handoff, using A/B testing and conversion rate optimization techniques
• Collaborating intensely with the sales team to ensure tight alignment on lead quality definitions, scoring, handoff processes, and feedback loops for continuous improvement
• Leveraging marketing automation (e.g., HubSpot) to build sophisticated nurturing programs that qualify leads and move them efficiently through the funnel
• Utilizing data analytics (e.g., Google Analytics, HubSpot, CRM data) to track full-funnel performance, identify bottlenecks, report on ROI, and inform strategic pivots
• Managing and optimizing paid media budgets specifically for lead generation goals, ensuring cost-effectiveness and maximizing return on ad spend (ROAS)
• Maintaining and enhancing foundational SEO practices to support inbound lead generation
• Exploring and implementing AI tools to improve targeting, personalization, and campaign efficiency for lead generation
  
  

Your Skills

• 3+ years in a marketing role, ideally in an agency or fast-paced environment with B2B clients with 2+ years of direct experience in Google Ads management and performance-driven campaign execution
• Proven ability to plan, manage and take responsibility for marketing campaigns with clear goals in mind
• Creative thinking to develop content and campaigns that capture attention and drive action
• Deep understanding of the Google ecosystem, including Google Ads, Analytics, Tag Manager, Looker Studio, and SEO
• Experience in working with LinkedIn Campaign Manager is beneficial
• Confidence in analyzing data and tracking performance to improve conversion rates through testing and user feedback
• Experience with industry-standard tools like HubSpot, SEMrush, or similar
• Organized and able to manage multiple projects while collaborating effectively with colleagues and teams to align marketing efforts and optimize results
• Excellent communication skills in German and English (at least B2 level), as well as presentation and copywriting skills
  
  

OUR OFFER

While we’re one company, each location has unique aspects and benefits. Here’s a glimpse of what to expect:

• Flexible Working Models: Early bird or night owl? Thanks to our flexible working models, you start your work day when and where it fits you best. Plus, our hybrid work option lets you choose whether you prefer working more from the office or from home.
• Career Development & Onboarding: Start your journey in NETCONOMY with a structured onboarding and mentoring phase and continue with individual training opportunities.
• Company Summit: Exchange professional and personal experiences at our annual in-house conference! One of the highlights of our company Summit is the vibrant networking environment it cultivates.
• Social Events: Join your colleagues and build new connections at our social events like pizza & games evenings, hiking, and Christmas party, and celebrate milestones together. It´s on us!
• Snacks and Wellbeing: Fuel your productivity and taste buds with our monthly meal allowance and discounts at partner restaurants.
• Mobility Support: Choose eco friendly transportation! As we take our responsibility for the environment seriously, we support your climate-friendly transportation costs.
  
  

The actual salary depends on your qualifications and experience. What is also important to us is to pay our employees an internally comparable salary. For legal reasons, we need to disclose the minimum annual salary for full-time employment as stated in the current collective IT agreement, which is € 53,802 for this position.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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