Specialist / Senior Specialist, Marketing (Bangkok Based, relocation provided)

Join to apply for the Specialist/Senior Specialist, Event Marketing/Webinar (Bangkok Based, relocation provided) role at Agoda.

2 weeks ago Be among the first 25 applicants.

About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

The Opportunity

We are seeking a strategic and execution-driven Senior Specialist to lead the planning and delivery of webinars that support business growth, partner engagement, and thought leadership. This role requires strong cross-functional collaboration, content development capabilities, and a data-informed approach to drive measurable impact.

You will own the end-to-end webinar lifecycle—from ideation and coordination to performance reporting—while acting as a key liaison across sales, marketing, and leadership teams.

Key Responsibilities

1. Webinar Strategy and Planning

• Develop a webinar calendar aligned with key business and partner objectives.
• Propose relevant webinar topics, speakers, and formats based on audience needs, performance data, and market trends.
• Lead internal discussions to shape webinar themes and positioning.

1. Cross-Functional Collaboration and Communication

• Coordinate with marketing, sales, and leadership stakeholders to ensure engagement and goal alignment.
• Prepare briefing materials and speaker support content, ensuring consistent messaging.
• Act as a reliable point of contact for internal and external contributors involved in webinars.

1. Project Management and Execution

• Manage webinar logistics including scheduling, registration, platform setup, dry runs, and live hosting.
• Ensure timely delivery of all event elements such as promotional campaigns, content assets, and speaker coordination.
• Monitor and troubleshoot during live sessions as needed.

1. Performance Analysis and Reporting

• Track and analyze metrics like impressions, CTR, registration, attendance, engagement, and conversions.
• Summarize insights in performance reports and presentations.
• Recommend improvements for future webinars based on data.

Requirements

• 3–5 years of experience in digital marketing with a focus on campaign metrics and performance.
• Strong critical thinking skills; ability to connect content planning with business strategy and audience needs.
• Excellent communication and stakeholder management skills, comfortable working with senior leaders and cross-functional teams.
• Ability to break down complex projects into actionable steps and manage multiple tasks independently.
• Proficiency in creating structured, clear decks and post-event reports.

Nice-to-Haves

• Experience with webinar tools (Zoom Webinar, ON24) and CRM/marketing platforms (Salesforce, HubSpot).
• Experience working with sales teams or in a B2B environment.
• Comfort navigating ambiguity in a fast-paced, collaborative setting.

Why Join Us?

At Agoda, you will shape our communication strategies and drive growth in B2B marketing. If you're passionate about travel technology and skilled in elevating brand narratives, apply to join our dynamic team!