PR & SOCIAL MEDIA PROJECT LEADER 100%

Job description

Main responsibilities will include:

• Responsible for the PR strategy for Switzerland, taking into account the global PR strategy
• Building and maintaining strong relationships with Swiss media (print, online, TV, radio)
• From PR send outs to press visits and events - informing the Swiss media landscape about the latest product launches in the most creative way
• Handle media requests and organize Interviews with Spokesperson at Swatch HQ
• Invite and accompany Swiss journalists during international PR events
• Steer the content strategy, planning and execution of the Social Media ecosystem. Driving brand awareness, engagement and conversions through effective social media and influencer marketing campaigns.
• Build, steer and execute the national Influencer strategy to increase brand awareness, commercial growth & brand equity.
• Creation of inspiring, brand-appropriate content using launches, events, activations and the daily momentum
• Securing our brand voice, tone, and visual representation across channels, ensuring content is cohesive and on-brand.
• Active collaboration with different departments within Swatch Switzerland and Swatch International to ensure consistency in communication and knowledge sharing.
• Monitoring performance results, analyzing data on a weekly & monthly base
• Manage budgets and report on business impact/ROI.