Chief Marketing Officer

WHO ARE WE LOOKING FOR?

At Journi, a creative tech company and Austria's most innovative start-up of 2024, we’re building the world’s #1 most-downloaded printing app. Our app empowers customers to effortlessly create beautiful photo books and other print products. Using AI technology, we automatically create personalized designs based on the content our users want to print. Be part of a team of highly motivated and like-minded individuals who you can learn from—and who are excited to learn from you too!

As our Chief Marketing Officer, you will be the driving force behind our growth strategy worldwide. With a marketing team of 25+ people responsible for generating over 40 million euros in revenue this year across the EU, USA, and Australia, you will lead one of the most important teams at our company.

You have a strong track record of scaling businesses in e-commerce to 100 million euros+ in annual revenue and love growth challenges. Together with your highly motivated and experienced team, you’ll craft and execute the yearly strategic marketing plan that fuels user acquisition, retention, internationalization, and brand positioning in a highly competitive landscape. If you enjoy working in a scale-up environment, getting hands-on, and making an impact by elevating our marketing efforts, this role is for you.

What You'll Do

1. Lead & Scale: Take full ownership of the marketing department of Journi (including User Acquisition, Influencer Marketing, CRM, Brand Communication, Product Marketing & New Markets, starting with the US), scaling the business through performance-driven initiatives to over 100 million euros in annual revenue.
2. Data-Driven Strategy: Forecast, develop, and execute a marketing roadmap based on analytics, market trends, and user insights.
3. Multi-Channel Ownership: Manage and optimize a multi-channel (organic & paid) strategy across channels like social media, online advertising, search (SEO & SEM), influencer marketing, and experimental growth channels where you have expertise.
4. Product & Market Insights: Deep understanding of our products, target customers, and market trends to ensure tailored solutions that add real value. Engage with other CMOs from scale-ups for insights.
5. Customer Acquisition & Retention: Build strategies that enhance customer lifetime value, engagement, loyalty, and conversion.
6. Team Leadership: Grow, train, and lead a high-performance marketing team, fostering a culture of success, ownership, and continuous learning.
7. Cross-Functional Collaboration: Work closely with the CEO, CFO, CPO, and strategic boards to align marketing strategies with company goals.
8. Budget & ROI Focus: Own the marketing budget, from forecasting to execution, ensuring optimal spend efficiency.
9. Brand Building & Positioning: Shape a compelling brand narrative that resonates in key markets (EU & US) with the support of our head of brand.

YOUR BAG OF TRICKS

1. 8+ years of marketing experience in leadership roles (e.g., Head of, VP, SVP, CMO) within high-growth e-commerce or consumer brands making at least 100 million euros+ annually.
2. Strategic and analytical mindset, comfortable with data, performance metrics (ROAS, CAC, LTV), and forecasting models.
3. Expertise in performance marketing, including CRM (email, in-app, SMS), user acquisition (Meta, TikTok, YouTube), search engines, influencer marketing, and TV campaigns.
4. Strong understanding of product marketing, including pricing, in-app marketing, retention, loyalty, and localization.
5. Proven leadership skills to mentor and inspire teams, aligning with our culture and values.
6. International experience in European e-commerce and a good grasp of the US marketing landscape.
7. Industry network, including connections with other CMOs and marketing experts, and familiarity with platforms like Meta, Google, and Apple.
8. Ability to balance creativity with data-driven decision making.
9. Fluent English skills; German is a plus.

NICE TO HAVE

1. Experience with out-of-home advertising.
2. Background in mobile-first companies with direct or subscription monetization.
3. Knowledge of affiliate and partnership marketing.
4. Deep understanding of US consumer behavior and media buying.
5. Familiarity with AI & automation tools for marketing optimization.

What We Offer

A happy team makes for a happy workplace. We wouldn’t be able to do what we are doing without our team, and that’s why we offer:

1. A competitive annual gross salary starting at EUR 110,000, with potential equity options after 12 months based on contributions. Final offer depends on experience and qualifications.
2. A leadership role with real impact, shaping the future of a growing global e-commerce brand as part of the C-Level team.
3. An environment where ideas come to life. Work in a collaborative, fast-moving setting where your expertise drives progress.
4. Full ownership of a marketing function that combines creativity and data, with strategies that scale and prioritize customer experience.
5. A team-driven culture with talented colleagues across marketing, product, and growth.

Plus, enjoy a range of social benefits such as vacation days, a modern office environment, flexible work arrangements, transportation reimbursements, pension contributions, team-building trips, company MacBook, wellness programs, language lessons, and more.

About Us

We promote inclusion and diversity at Journi. Our mission is to build the most customer-centric way to preserve memories, leveraging data and AI to enable quick and beautiful print products. With over 5 million users worldwide and features in major media, we are a leading player in a booming market. We are a startup with a talented, motivated team from around the world, passionate about solving challenges and making impactful decisions. If you’re excited about this opportunity, we look forward to your application!