Performance Marketing Manager

About TourRadar

TourRadar is a Series D, venture-backed tech company redefining how people discover and book organized adventures - disrupting a $200 billion industry in the process. As the leading Organized Adventure Platform, we empower operators to manage, market, and sell their multi-day tours directly to travelers (B2C) or through our global network of distribution partners (B2B2C).

Booking an organized tour has traditionally been a fragmented and time-consuming experience. Where will I stay? What activities are included? Are meals covered? Can I trust the operator?

TourRadar solves this by making the process seamless, intuitive, and centralized. We’ve partnered with 2,500+ trusted operators to offer over 50,000 adventures across 160+ countries, each with clear itineraries, verified reviews, and secure online booking. Since our founding in 2010, we’ve led the shift from offline to online, launching the industry’s first marketplace for multi-day tours. In 2021, we took it a step further with the introduction of our Organized Adventure Platform - connecting travelers, operators, travel agents, and creators in one integrated tech ecosystem.

We’re proudly global, with a team representing over 30 nationalities and offices in Europe, North America, and Australia. At TourRadar, we’re committed to building world-class products and experiences - and to the people behind them. As we continue to scale, we’re on the lookout for talented individuals ready to help us shape the future of adventure travel.

Working at TourRadar isn’t just a job. It’s a true adventure, one where you can change the way people experience the world through travel.

We’re looking for a highly hands-on Performance Marketing Manager (full-time) to own and scale our paid search efforts across non-brand, brand, and Performance Max (PMax) campaigns in Vienna or London (remote). This role is central to our performance marketing team and is focused on driving efficient new customer acquisition through smart, data-backed decision-making.

You’ll work directly with the Head of Performance Marketing and will be responsible for end-to-end execution - planning, building, optimizing, and scaling search campaigns in a complex global account setup. If you love being deep in the platform, testing constantly, and using data to fuel growth, this one’s for you.

What Your Adventure will look like:

Your Responsibilities:

• Take full ownership of paid search campaigns across Google Ads, Microsoft Ads, and PMax—planning, launching, managing, and optimizing every detail.
• Operate acrossmulti-market, multi-language accounts, adapting strategy and messaging to varied customer journeys.
• UseSearch Ads 360 (SA360)for campaign management, automation, reporting, and cross-platform optimization.
• Focus onnon-brand acquisitionefficiency, while also managing brand terms and driving incremental value from PMax campaigns.
• Design and testconversion proxy strategiesthat optimize toward mid-funnel and low-funnel micro conversions and predictive value.
• Collaborate closely with analytics to measureclick cohort LTV, apply performance insights, and make data-informed optimization decisions.
• Navigatemulti-touch attribution modelsto better understand true contribution and guide bidding and budgeting strategies.
• Proactively share insights, identify new growth opportunities, and regularly report on performance, learnings, and next steps.
• Partner with internal teams (analytics, content, creative, product) and external agencies as needed to ensure alignment and performance.

What you’ll need to bring to Your Adventure:

• 3-6 years of hands-on experience running paid search campaigns in Google Ads, including Performance Max and international account structures.
• Proven experience managinglarge-scale budgetsand multi-market search remits, with a strong track record of driving efficiency and growth across complex account structures.
• Strong familiarity withSA360or similar tools for campaign management at scale.
• Proven ability to drive growth through paid search withefficient customer acquisitionand solid ROAS.
• Comfort working withconversion proxy signals, predictive optimization, and LTV-based performance models.
• Deep understanding ofsearch campaign mechanics, auction dynamics, and performance levers across funnel stages.
• Excellent analytical skills - you know your way around reporting tools and love pulling your own insights.
• Agency experience is welcome, provided your role was hands-on and focused on real performance outcomes.
• Proactive, detail-oriented, and ready to roll up your sleeves to make an impact.

If you don’t check every single box, we still encourage you to apply as we value diversity and different perspectives!

What You’ll Discover on Your Journey with Us:

Awesome Office
Vienna:Located in the heart of the 1st District, our headquarters offer a collaborative and fun atmosphere. Expect an open-plan office, plenty of energy, a few friendly pups from our “barketing department,” spirited foosball matches, and deluxe coffee machines to keep the team buzzing.

Flexibility, Your Way
Enjoy the best of both worlds with a hybrid work model: three days a week in the office for collaboration, and two days of focused work from wherever suits you best. Plus, take advantage of up to one month of remote work per year from any location.

Prioritizing Your Mental Health
We care about your well-being. That’s why we’ve partnered withOliva, a leading mental health platform offering confidential access to coaching, therapy, and mental wellness resources: whenever you need them.

Generous Paid Time Off
We believe great adventures start with time to recharge. That’s why TourRadar employees receive25 paid vacation daysannually. Whether you're traveling the world, spending time with family, or just taking a well-earned break.

Growth & Development
Your career journey matters to us. Through our annualDevelopment and Reflection Talks (DaRT), we help you explore individual growth paths, skill development, and future opportunities. In our fast-growing environment, cross-functional collaboration and learning are built into the everyday.

Sustainable & Supported Commuting
Vienna:We fully cover yourWiener Linienannual pass or contribute toward yourKlimaticket, plus a€25 monthly home office allowanceto support your remote setup.

Diverse & Inclusive by Nature
With over30 nationalitiesrepresented across our global offices, TourRadar is a proudly international team. English is our primary working language, but you’ll hear many more in the mix - whether you're in the office or dialing in from afar.

Team Connection & Culture

• Team Events: From trivia nights and wine tastings to rock climbing and hiking, our monthly team events (virtual and in-person) are designed to keep us connected, curious, and having fun.
• TourRadar Culture: Help shape how we work through our internal communities focused on wellbeing, growth, and inclusivity. Your voice matters here.