Digital Marketing Executive

The Digital Marketing Executive supports the delivery of the firm’s digital marketing strategy, helping to enhance its online presence, engage target audiences, and support business development goals. This hands-on role involves content creation, campaign execution, and performance tracking across digital channels. Working closely with the Digital Marketing Manager, the Executive ensures that all digital activity reflects the firm’s brand, values, and expertise in the IP legal sector.

Content Creation & Management

• Create and publish engaging content for the firm’s website, social media, and email campaigns.
• Assist in developing visual and written assets that align with brand guidelines.

Social Media

• Support the day-to-day management of social media channels (e.g., LinkedIn, X).
• Schedule posts, monitor engagement, and contribute to content planning.

Website & SEO

• Update website content and assist with SEO optimisation efforts.
• Monitor site performance and user experience, flagging issues and opportunities.

Email Marketing

• Build and send email campaigns using marketing automation tools (e.g., Mailchimp, HubSpot).
• Maintain mailing lists and support segmentation and targeting strategies.

Analytics & Reporting

• Track and report on campaign performance using tools such as Google Analytics and LinkedIn Insights.
• Provide insights and recommendations for continuous improvement.
• Work with colleagues across marketing, BD, and legal teams to support digital initiatives.
• Assist with the coordination of webinars, online events, and digital sponsorships.

About You

You’re a proactive and creative digital marketer with a solid grounding in marketing or digital media, confident in producing engaging written and visual content across websites, social media and email. You enjoy managing day‑to‑day digital activity, using analytics to refine performance, and staying curious about new digital trends. Collaborative and organised, you communicate clearly, build positive relationships, and bring fresh ideas while managing multiple tasks effectively. Above all, you embody our values—supportive, driven for excellence, team‑focused and open to innovation

Why move to HGF?

• HGF takes a transparent and merit-based approach to your career development and you will have the opportunity to shape your long-term progression.
• We’re a firm with a focus on DEI (Diversity, Equality and Inclusion), with a staff led DEI Focus Group and an DEI Board sponsor
• As a business we have a dedicated Learning and Development team and a digital learning platform for all staff to use
• A competitive salary and benefits package along with a flexible working policy

To Apply

HGF is committed to promoting an equal, diverse and inclusive environment and welcomes applications from all candidates with relevant skills for the role.

If the above sounds like the opportunity for you, please apply by submitting your CV and a covering letter in the application box.

Apply

Would you like to contribute your professional experience to an expanding law firm? If so, we would be pleased to receive your application. Please apply by sending your CV and a covering letter to: recruitment@hgf.com