Head of Growth - 25062001

Position Summary

Our client is a fast-scaling e-commerce brand that has rapidly become a market leader in the outdoor living space. Since launching in 2022, they’ve doubled revenue year over year and are now on pace for mid‑8‑figure sales by 2026—with nine figures in sight.

They’re looking for a Head of Growth to take full ownership of customer acquisition, lifecycle, and performance marketing. You’ll oversee a robust omnichannel growth engine, including DTC and B2B initiatives, and drive a well‑funded media mix across Meta, Google, YouTube, and emerging channels. This is a high‑impact leadership role for someone eager to lead, build, and scale.

Key Responsibilities

Growth Strategy & Ownership

• Define and execute an 18‑month revenue roadmap with full P&L responsibility
• Set and manage OKRs, growth budgets, and margin targets
• Build real‑time scenario plans to meet GMV and profitability goals

Acquisition & Media Buying

• Lead acquisition across Meta, Google / PMax, YouTube, CTV, podcasts, affiliates, and new channels
• Manage and scale a $500K+ monthly media budget while optimizing CAC and MER
• Run advanced analytics (MTA, MMM, geo‑lift, incrementality) to guide spend decisions

Creative & Performance Content

• Oversee a data‑informed creative system shipping 100–150 ad variations per quarter
• Ensure a balance of strong branding and high‑performing creatives across formats
• Champion creative testing, innovation, and optimization

Lifecycle & Retention

• Build and optimize email / SMS programs to contribute ≥35% of total revenue
• Design post‑purchase journeys, upsells, win‑backs, and loyalty flows to grow LTV

Onsite Experience & CRO

• Own CRO roadmap including A / B testing across checkout, PDP, product discovery, and personalization
• Continuously improve the site experience to lift conversion and engagement

Gen‑AI & Automation

• Leverage AI tools for creative generation, copywriting, bidding, segmentation, and reporting
• Automate repetitive tasks to allow teams to focus on strategy and bold moves

Team Leadership & Collaboration

• Recruit, develop, and manage a cross‑functional growth team (5–10 FTEs) across media, lifecycle, creative, and analytics
• Translate data into action and push for continual experimentation and learning
• Collaborate closely with Product, CX, Finance, and Supply Chain to ensure alignment across demand and operations

You're a strong fit if you…

• Have 8–10+ years of experience in DTC / eCommerce growth, with at least 2 years in a Head or VP‑level role
• Scaled a brand from ~€10M to €50–100M+ in revenue
• Are hands‑on with Meta and Google and have grown at least one channel from zero to seven‑figure spend
• Have managed large‑scale budgets ($500K+ / month) and understand CAC, MER, and working capital dynamics
• Built successful lifecycle programs driving 30%+ of revenue
• Are fluent in attribution modelling (MTA, MMM) and data interpretation
• Have led remote, cross‑functional teams in a high‑performance environment
• Are comfortable operating autonomously and thrive in an sync, fast‑moving culture
• Use Gen‑AI tools to enhance marketing workflows, creative output, and efficiency

What we offer

• Contract Type : B2B (freelance / contractor model)
• Competitive Compensation : €5K–€6K / month base salary (negotiable based on experience)
• Performance Bonus : 50% bonus paid quarterly, based on KPIs
• Remote Freedom : 100% remote role with async flexibility — work from anywhere
• High Autonomy : Clear goals, zero micromanagement, full ownership of your roadmap
• Dedicated Resources : Run with a robust media budget and access cutting‑edge tools
• Growth Playground : Opportunity to test, build, and scale across DTC + B2B + omni‑channel
• Top Talent Team : Work with senior operators, creatives, and strategists
• Vacation Flexibility : Time off is negotiable based on your local country’s standards
• Career‑Defining Role : Own growth in a hyper‑scaling company rewriting an entire category