Head Of Marketing - Boost Juice

Add expected salary to your profile for insights

With over 800 stores across Australia and growing internationally, Retail Zoo, which consists of our brands Boost Juice, Betty's Burgers, and Salsa's Fresh Mex, has become a favourite brand across the retail landscape. We are a vibrant & dynamic company dedicated to people - both those that buy our products & those that make them!

To work at Retail Zoo, you need to have the right mix of ingredients. You need to be ambitious, talented, motivated, reliable, and all those other mandatory buzzwords companies throw around.

With Retail Zoo’s brands continuing to expand, we require the services of a highly experienced and strategic Head of Marketing within our Boost Juice Brand!

Reporting to the Managing Director - Boost Juice, the Head of Marketing will be in charge of driving the strategic vision and brand activity to grow sales and further develop the Boost brand.

In a nutshell, you will be:

1. Use insights, collected via market research and competitive analysis, to underpin marketing strategy and menu enhancements.
2. Drive ‘brand love’ for Boost and ensure the brand maintains its market-leading position.
3. Work alongside agency partners and internal teams to develop relevant social content aligned to brand strategy and national campaigns.
4. Analyse market trends, competitor activity, and customer insights to inform the marketing strategy and identify new opportunities for growth.
5. Oversee brand and content development, including but not limited to social media, PR, collaborations (including licensing), events, in-store, website, app development, digipos, packaging, and visual merchandising, while adhering to brand values and principles.
6. Oversee the execution of new menu rollouts and pricing updates across all relevant channels (print and digital), while maintaining compliance with legislative requirements with regard to NIPs and allergens.
7. Lead, guide, and develop the Boost Marketing Team.
8. Effectively negotiate with suppliers and partners to achieve commercially sound outcomes.
9. Understand the economics of store and partner profitability and factor this in decision making.
10. Keep the organisation’s vision and values at the forefront of decision making and action.
11. Foster a team culture of innovation, collaboration, and creativity.

We think the candidate of our dreams will have:

1. Substantial experience (5+ years) in a senior marketing leadership role, ideally within the food and beverage or retail industries.
2. Proven understanding of marketing strategy and execution.
3. Experience working with LTO's and similar marketing campaigns.
4. Excellent creative and analytical skills, with the ability to translate insights into impactful marketing campaigns.
5. Exceptional communication and stakeholder management skills, with the ability to build effective relationships across the organisation.
6. Proficiency in marketing analytics, budgeting, and performance reporting.

In return, you will work in our brand new office with the ability to:

1. hone your barista skills using our top range coffee machine,
2. enjoy fresh fruit,
3. make your own Boost smoothie,
4. enjoy birthday leave and paid baby bonus, and
5. access to our wellness platform.

Most importantly, you will work with a passionate and driven team that works within a fast-moving and vibrant environment and has A LOT of fun along the way!

If this sounds like you and you are ready for your next exciting opportunity, then please attach a cover letter detailing why you are our perfect candidate along with a copy of your CV.

Agencies please do not apply to this role - we just want to talk to amazing, real people.