Marketing Campaign Manager, Central Region (f/m/d)

What your day will look like

Responsibilities:

Demand Generation Ownership

• Take full responsibility for driving regional demand generation aligned to business objectives.
• Ensure campaigns directly contribute to pipeline creation, acceleration, and expansion.

Campaign Strategy & Planning

• Develop integrated regional campaign plans that balance global direction with local priorities.
• Evaluate sales demands, market dynamics, and buyer needs to shape campaign strategy.
• Plan ahead while maintaining flexibility to address ad-hoc requests and opportunities.

Content & Creative Development

• Adapt and localize global messaging into compelling, regionally relevant stories.
• Partner with product marketing, communications, and creative teams to create original high-quality regional content.
• Ensure all assets align with Thinkproject’s brand and support storytelling that resonates with buyers.

Execution Across Channels

• Lead multi-channel campaign delivery across digital, paid media, email, social, webinars, events, and ABM.
• Create campaign asset content (short-form: LP, email, ad copy, briefs etc.) and align campaign messaging across all assets
• Drive implementation in partnership with channel owners, and ensure timely, high-quality delivery.

Optimization and Performance Management

• Track, analyze, and report on campaign performance to sales and leadership.
• Use data-driven insights to optimize campaigns in real time and maximize ROI.

Collaboration and Alignment

• Build strong alignment with regional sales leaders, keeping them informed of plans and results.
• Act as a connector across Product Marketing, Content, and Communications to ensure unified go-to-market execution.
• Communicate effectively with both execution teams and leadership, managing expectations and priorities.

What you need to fulfill the role

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in B2B campaign management or demand generation, ideally within SaaS or technology.
• Experience in construction, engineering, or related industries is a strong plus.
• Proven track record of developing campaigns that drive measurable pipeline impact.
• Strong verbal and written storytelling and messaging skills with the ability to connect solutions to customer needs.
• Hands-on experience with campaign execution across digital, social, events, and account-based marketing.
• Deep knowledge of marketing channels and the ability to design and deliver fully integrated campaigns.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce). Experience with working AI tools (copy, content creation, campaign execution is significant a plus.
• Excellent project management skills—able to prioritize, plan ahead, and manage competing demands.
• Analytical mindset with a history of measuring and reporting campaign impact.
• Self-driven, resourceful, and adaptable; thrives in a fast-paced environment.
• German native speaker, fluent in English

What we offer

What we offer

Lunch ’n’ Learn Sessions | Women’s Network | LGBTQIA+ Network | Coffee Chat Roulette | Free English Lessons | Thinkproject Academy | Social Events | Volunteering Activities | Open Forum with Leadership Team (Tp Café) | Hybrid working | Unlimited learning

Your contact:

Ulrike Ecke

Please submit your application, including salary expectations and potential date of entry, by submitting the form on the next page.

Working at thinkproject.com - think career. think ahead.

#LI-UE1