Vertical Marketing Manager

Tanqeeb; Doha; On-site; QAR 230,000 - 420,000; Full time

Benefits offered by this job

Global Vibes

Brain Boosters

Builder’s Playground

Flexible Time Off

Agile Everything

Great Place to Work

Giving Back

Diversity & Inclusion

Job summary

Snoonu is seeking a Vertical Marketing Manager for Groceries and Snoomart to own end-to-end marketing strategy, align plans with OKRs, and drive growth across channels in Qatar. You’ll shape go-to-market plans, drive customer acquisition and retention, and scale both Groceries and Snoomart to market leadership.

You will lead GTM for grocery partnerships, run always-on campaigns, optimise spend, and collaborate with Product and Operations to improve in-app experiences and delivery messaging.

Qualifications

• Strong expertise in GTM strategy, growth marketing, and performance marketing channels (paid social, search, CRM/email, push notifications).
• Excellent analytical and data-driven decision-making skills, with the ability to connect customer insights and basket data to campaign strategy.
• Strong stakeholder management and communication skills across Commercial, Product, and Operations.
• Minimum 4–6 years of marketing experience, with at least 2 years focused on grocery retail, FMCG, or Q-commerce / on-demand delivery.

Responsibilities

• Design and execute GTM plans for new grocery outlet partnerships and Snoomart category/product launches.
• Lead always-on and seasonal campaigns across digital, in-app, CRM, and offline touchpoints tailored to grocery shopper behaviour.
• Develop promotional frameworks (flash deals, bundles, loyalty mechanics) that balance growth with margin.
• Build and maintain a content and communication calendar spanning both Groceries and Snoomart.
• Define the Snoomart brand positioning, messaging, and value proposition to customers and partners.
• Drive Snoomart's customer acquisition funnel, including paid media, referral, and retention programmes.
• Partner with the Product and Operations teams to improve the Snoomart in-app experience, category merchandising, and delivery promise communication.
• Identify and action opportunities to expand Snoomart's assortment, coverage, and speed-of-delivery narrative in marketing.
• Own vertical KPIs: GMV contribution, new user acquisition, order frequency, basket size, retention rate.
• Deliver regular performance reports to senior leadership with clear recommendations and a test-and-learn roadmap.

Job description

Welcome to Your Next Adventure!

The Vertical Marketing Manager – Groceries is the growth engine behind Snoonu's grocery business. This role owns the full marketing strategy for two key pillars: the Groceries vertical (supermarkets, hypermarkets, and specialty grocery outlets) and Snoomart, Snoonu's own Q-commerce grocery service delivering essentials in minutes. You will shape go-to-market plans, drive customer acquisition and retention, and work cross-functionally to scale both verticals to market leadership.

What You’ll Get Your Hands On

Vertical Ownership & Strategy

Own the end-to-end marketing strategy for the Groceries vertical and Snoomart (Snoonu's Q-commerce)

• Align vertical marketing plans with company OKRs, commercial targets, and the overarching Snoonu brand
• Translate business priorities for groceries into high-impact campaigns that drive awareness, first orders, and repeat purchase
• Monitor vertical P&L health and marketing efficiency, continuously optimising spend across channels

Go-To-Market Execution

• Design and execute GTM plans for new grocery outlet partnerships and Snoomart category/product launches
• Lead always-on and seasonal campaigns across digital, in-app, CRM, and offline touchpoints tailored to grocery shopper behaviour
• Develop promotional frameworks (flash deals, bundles, loyalty mechanics) that balance growth with margin
• Build and maintain a content and communication calendar spanning both Groceries and Snoomart

Snoomart Growth & Q-Commerce

• Define the Snoomart brand positioning, messaging, and value proposition to customers and partners
• Drive Snoomart's customer acquisition funnel, including paid media, referral, and retention programmes
• Partner with the Product and Operations teams to improve the Snoomart in-app experience, category merchandising, and delivery promise communication
• Identify and action opportunities to expand Snoomart's assortment, coverage, and speed-of-delivery narrative in marketing

Data, Performance & Reporting

• Own vertical KPIs: GMV contribution, new user acquisition, order frequency, basket size, retention rate
• Leverage customer insights, basket analysis, and market intelligence to inform campaign planning and creative direction
• Deliver regular performance reports to senior leadership with clear recommendations and a test-and-learn roadmap
• Manage the marketing team's day-to-day delivery, ensuring excellence in execution and on-time delivery

Bonus Points

If You Have Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred)

• Minimum 4–6 years of marketing experience, with at least 2 years focused on grocery retail, FMCG, or Q-commerce / on-demand delivery
• Strong expertise in GTM strategy, growth marketing, and performance marketing channels (paid social, search, CRM/email, push notifications)
• Excellent analytical and data-driven decision-making skills, with the ability to connect customer insights and basket data to campaign strategy
• Strong stakeholder management and communication skills across Commercial, Product, and Operations

Inside Snoonu’s Universe

Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by global team, and obsessed with making life easier.

The Dream We’re Chasing

To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.

The Quest We’re On

To radically transform how people live by leveraging technology to connect them with endless possibilities.

Our Everyday Superpowers

• Be Customer Obsessed: “Focus on the customer and all else will follow.”
• Act with Integrity: “We are honest, ethical, and trustworthy in everything we do.”
• Be Curious and Creative: “We constantly innovate and create solutions to bring a lasting positive impact.”
• Lead by Example and Take Ownership: “Be the change you want to see and take ownership.”
• Work Smart and Deliver Results: “You can do more by doing less, better, and faster.”
• Flexible Time Off – We take recharging seriously. Generous leave and wellness policies.
• Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops.

Perks & Worklife Magic

• Global Vibes – Collaborate with a worldwide crew.
• Brain Boosters – Learning budgets, access to courses, and tools for your growth.
• Builder’s Playground – Own your tasks, own your path! We’re big on autonomy.
• Flexible Time Off – We take recharging seriously. Generous leave and wellness policies.
• Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops.
• Great Place to Work® Certified – We’re certified as a Great Place to Work®, a recognition that celebrates a culture we’ve built together where people come first, always. This certification reflects our commitment to creating a workplace where everyone feels valued, empowered, and inspired to do their best work.
• Certified for Excellence – Our ISO 9001:2015 and ISO 45001:2018 certifications demonstrate our dedication to world-class quality and a safe, supportive workplace, reinforcing our promise to deliver exceptional service while prioritizing the wellbeing of our people.
• Beyond the Code: Giving Back Matters – We don’t just build apps. We’re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we’re always finding ways to do better—and we invite you to be a part of that mission.
• Diversity Isn’t Just a Buzzword – At Snoonu, fairness and inclusion are the foundation of everything we do. We’re proud to be an equal opportunity workplace that welcomes people from every walk of life.

Diversity Statement

We’re proud to be an equal opportunity workplace that welcomes people from every walk of life.