Snoonu City Marketing Manager

سنونو; Lusail; On-site; QAR 180,000 - 240,000; Full time

Job summary

Snoonu is seeking a City Marketing Manager for Snoonu City, Qatar’s go-to platform for cultural events and activities. You will own the marketing roadmap, drive discovery-focused growth, and manage content production to translate engagement into app traffic and ticket conversions.

You will lead cross-functional alignment with Commercial, Product, and Marketing teams, define the content strategy, and track KPIs monthly to ensure measurable impact and local cultural relevance.

Responsibilities

• Own and execute the Snoonu City marketing roadmap, ensuring alignment with company objectives and the Snoonu brand.
• Lead the strategic communication, prioritizing discovery and intent-based acquisition over cohort-based retention.
• Build and manage a dual-track acquisition engine targeting both existing Snoonu users and new-to-app users.
• Position the vertical as the primary discovery and trust-building.
• Define and execute the content strategy.
• Own the growth funnel: Engagement -> Followership -> Trust -> App Traffic -> Event Conversion.
• Deliver a structured monthly content calendar with governance, ensuring consistency, trend-responsiveness, and local cultural relevance.
• Act as the key stakeholder between Commercial, Product, and Marketing teams for Snoonu City.
• Track, report, and optimize against all primary and secondary KPIs on a monthly cadence.

Job description

Welcome to Your Next Adventure!

The Snoonu City Marketing Manager owns the marketing strategy and execution for Snoonu City - Qatar's go-to ticketing platform for cultural events, kids' activities, courses & workshops, championships, and entertainment experiences. Snoonu City operates on a discovery- and intent-based model, requiring a fundamentally different approach to audience acquisition, content strategy, and channel management.

The ideal candidate will build the communications plan into Qatar's leading "where-to-go" discovery platform, manage content production, and translate engagement into measurable app traffic and ticket conversions.

What You'll Get Your Hands On

• Own and execute the Snoonu City marketing roadmap, ensuring alignment with company objectives and the overarching Snoonu brand.
• Lead the strategic communication, prioritizing discovery and intent-based acquisition over cohort-based retention.
• Build and manage a dual-track acquisition engine targeting both existing Snoonu users (cross-sell) and new-to-app users.
• Position the vertical as the primary discovery and trust-building.
• Define and execute the content strategy.
• Own the growth funnel: Engagement -> Followership -> Trust -> App Traffic -> Event Conversion.
• Deliver a structured monthly content calendar with clear governance, ensuring consistency, trend-responsiveness, and local cultural relevance.
• Act as the key stakeholder between Commercial, Product, and Marketing teams for Snoonu City.
• Track, report, and optimize against all primary and secondary KPIs on a monthly cadence.