Senior Manager User Acquisition

Employment; Lusail; On-site; QAR 300,000 - 600,000; Full time

Benefits offered by this job

Global Vibes

Brain Boosters

Builder’s Playground

Flexible Time Off

Agile Everything

Job summary

Snoonu is seeking a Head of User Acquisition for the Kuwait and Bahrain cluster to lead a high-performance paid acquisition operation across markets. Build the local UA framework, hire and develop the team, and drive sustainable user growth in line with regional targets.

Responsibilities include defining the UA strategy, managing a UA team, collaborating with regional leaders, and driving KPI performance such as CPI, CPA, ROAS, and new user volume.

Qualifications

• 5+ years in performance marketing or user acquisition with at least 2 years in a leadership role.
• Proven track record managing and scaling paid acquisition budgets in GCC or MENA.
• Hands-on expertise in Google Ads, Meta Ads, TikTok Ads, Apple Search Ads or programmatic DSPs.
• Experience operating in a multi-market or cluster-based organizational structure preferred.

Responsibilities

• Define and own the UA strategy for Kuwait and Bahrain across paid search, paid social, programmatic, and app install channels.
• Lead and coach a team of UA specialists and foster professional development.
• Collaborate with the Director of Performance Marketing to align cluster strategy with regional objectives and budgets.
• Oversee day-to-day campaign management across all paid channels and optimize for efficiency.

Skills

Performance marketing

User acquisition

Team leadership

Budget management

Google Ads

Meta Ads

TikTok Ads

Apple Search Ads

Programmatic DSPs

Job description

Industry Information Technology and Services

Welcome to Your Next Adventure!

The Head of User Acquisition for the Kuwait and Bahrain cluster is responsible for building, leading, and scaling a high-performance paid acquisition operation across both markets. This is a founding leadership role for the cluster: the successful candidate will establish the local UA framework, hire and develop the team, and drive sustainable user growth in alignment with regional performance targets.

What You’ll Get Your Hands On

Strategy & Leadership

• Define and own the UA strategy for Kuwait and Bahrain, covering paid search, paid social, programmatic, and app install channels.
• Manage a team of UA specialists, providing ongoing coaching, performance feedback, and professional development.
• Collaborate with the Director of Performance Marketing to align cluster strategy with regional objectives and budget allocation.
• Serve as the primary point of accountability for cluster-level KPIs: CPI, CPA, ROAS, and new user volume.

Execution & Optimization

• Oversee day-to-day campaign management across all paid channels, ensuring consistent optimization and budget efficiency.
• Partner with the Marketing Efficiency team (Qatar HQ) to adopt standardized measurement frameworks, attribution models, and Mar Tech tooling.
• Leverage insights from the UA Analyst to drive data-informed decisions and continuous performance improvement.
• Identify and test new acquisition channels, audience segments, and creative formats relevant to the Kuwait and Bahrain markets.

Cross-functional Collaboration

• Work closely with the Acting Head of UA (Qatar + Oman cluster) to share best practices and align on channel strategy.
• Coordinate with Creatives and Communications teams to brief and iterate on performance-oriented ad creative.
• Contribute to quarterly business reviews with actionable cluster-level performance analysis.

The Magic You Bring

• 5+ years of experience in performance marketing or user acquisition, with at least 2 years in a team leadership role.
• Proven track record of managing and scaling paid acquisition budgets in the GCC or MENA region.
• Deep hands-on expertise in at least three of: Google Ads, Meta Ads, Tik Tok Ads, Apple Search Ads, programmatic DSPs.
• Experience operating in a multi-market or cluster-based organizational structure is strongly preferred.

Bonus Points If You Have

• Strong analytical skills with the ability to translate data into clear strategic recommendations.
• Demonstrated ability to hire, lead, and retain performance marketing talent.
• Excellent communication and stakeholder management skills in a matrixed organization.
• Proficiency with analytics and BI tools (e.g., Tableau, Looker, or equivalent).
• Fluency in English is required; Arabic is an advantage.

Inside Snoonu’s Universe

Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.

The Dream We’re Chasing

To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.

The Quest We’re On

To radically transform how people live by leveraging technology to connect them with endless possibilities.

Our Everyday Superpowers

• Be Customer Obsessed: "Focus on the customer and all else will follow."
• Act with Integrity: "We are honest, ethical, and trustworthy in everything we do."
• Be Curious and Creative: "We constantly innovate and create solutions to bring a lasting positive impact."
• Lead by Example and Take Ownership: "Be the change you want to see and take ownership."
• Work Smart and Deliver Results: "You can do more by doing less, better, and faster."
• It's All About People: "Be a team player; together we are stronger."

Perks & Worklife Magic At Snoonu

• Global Vibes - Collaborate with a worldwide crew.
• Brain Boosters - Learning budgets, access to courses, and tools for your growth.
• Builder’s Playground - Own your tasks, own your path! We're big on autonomy.
• Flexible Time Off - We take recharging seriously. Generous leave and wellness policies.
• Agile Everything - Scrum isn't a buzzword here. It's how we roll, from product to ops.

Great Place to Work® Certified

We're certified as a Great Place to Work®, a recognition that celebrates a culture we've built together where people come first, always. This certification reflects our commitment to creating a workplace where everyone feels valued, empowered, and inspired to do their best work.

Certified for Excellence

Our ISO 9001:2015 and ISO 45001:2018 certifications demonstrate our dedication to world-class quality and a safe, supportive workplace, reinforcing our promise to deliver exceptional service while prioritizing the wellbeing of our people.

Beyond the Code: Giving Back Matters

We don't just build apps. We're committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we're always finding ways to do better—and we invite you to be a part of that mission.

Diversity Isn't Just a Buzzword

At Snoonu, fairness and inclusion are the foundation of everything we do. We're proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.