SMM Specialist

QIC digital hub; Doha; On-site; QAR 156,000 - 223,000; Full time

Benefits offered by this job

Office-based in Doha

Long-term contract

Health and life insurance

Vacation and sick days

Job summary

QIC digital hub in Doha, Qatar, seeks a Social Media Manager to lead day-to-day execution of the social media strategy and coordinate both internal and external teams across projects.

You will develop content calendars, create assets with the design team and contractors, and monitor KPIs to drive measurable outcomes across platforms.

Fluent English is required; Arabic is a plus. A minimum of 3 years in social media marketing with a strong portfolio is expected.

Qualifications

• 3+ years of social media marketing experience with measurable results.
• Ability to analyze ER, CTR, Reach and other metrics and produce reports.
• Fluent in English; Arabic skills are advantageous.

Responsibilities

• Execute the social media strategy on a day-to-day basis and bridge brand objectives with audience needs (B2B and B2C).
• Develop and manage content calendars and optimize them based on performance and trends.
• Create creative assets with design and external contractors; write post copy independently and with copywriters.

Skills

Social media marketing

Analytics & reporting

English proficiency

Arabic language advantage

Platform familiarity

Team collaboration

AI tools for marketing

Paid content promotion knowledge

Job description

Great Place to Work #1 on Best Workplaces in Qatar™ 2026

We are a fast-growing technology and digital ecosystem with a team of 250+ professionals driving innovation across insurance, AI, product development, and digital transformation in the GCC region.

As part of QIC, the first and one of the largest insurance companies in the GCC since 1964, we are leading a digital and AI transformation to revolutionize processes and improve customer experiences.

We are currently looking for a Social Media Manager to join our team in Doha, Qatar, to manage the day-to-day execution of the social media strategy and coordinate both internal and external teams involved in corresponding project activities

Responsibilities

• Responsible for the day-to-day execution of the social media strategy, acting as the bridge between the brand's business objectives and its audience (B2B and B2C communications)
• Develop and manage content calendars, continuously optimizing them based on performance and emerging trends
• Create creative assets for multiple platforms in collaboration with the design team and external contractors; wrote post copy independently and in partnership with copywriters
• Coordinate content publishing, community moderation, and basic performance analytics
• Manage work with freelancers and external vendors, preparing detailed creative briefs and ensuring timely project delivery
• Monitor key KPIs, tracked performance metrics, and prepare regular reports with actionable insights
• Collaborate cross-functionally with product teams to align social media initiatives with business and product objectives

Requirements

• At least 3 years of experience in social media marketing, either in-house or at an agency, with a portfolio demonstrating measurable results and case studies
• Strong understanding of key social media metrics such as ER, CTR, Reach, and other performance indicators, with the ability to prepare analytical reports
• Fluent in English; proficiency in Arabic is a strong advantage
• Solid understanding of the specifics of different social media platforms, including how content formats and user behavior vary across channels, as well as the distinctions between educational, entertainment, promotional, and other content types
• Strong teamwork and stakeholder management skills, with the ability to build productive relationships with external vendors and contractors
• Familiarity with modern AI tools and their practical applications in content creation and marketing workflows
• Understanding of social media boosting and paid content promotion is a plus

We offer

• The role is office-based at QIC’s Head Office in Doha, Qatar
• Long-term employment contract with QIC with a 3-month probation period
• Competitive salary, health and life insurance coverage, and employee-friendly policies
• Vacation policy: Qatar Holiday Calendar, vacation, and sick days off
• Structured development programs, professional certifications, and clear promotion paths
• Vibrant workplace culture with diverse teams, collaborative atmosphere, and values built on service excellence