Senior Social Media Manager

VML South Africa; Doha; On-site; QAR 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a skilled Social Media Manager to lead their digital strategy and engagement efforts. In this dynamic role, you will develop and execute a comprehensive content distribution strategy across key social media platforms, ensuring alignment with brand objectives. You will collaborate with creative teams to produce high-quality content and act as the digital voice of the brand, engaging with the audience and monitoring trends. If you have a passion for social media, a strategic mindset, and a knack for storytelling, this is your chance to make a significant impact in a fast-paced environment. Join a team that values creativity and innovation!

Qualifications

• 5+ years in social media management, especially in luxury or real estate sectors.
• Strong knowledge of Saudi Arabia’s digital landscape and audience behavior.

Responsibilities

• Develop and execute social media strategies across various platforms.
• Monitor performance metrics and adjust strategies for optimization.

Skills

Social Media Management

Content Development

Community Management

Performance Monitoring

Strategic Thinking

Copywriting

Visual Storytelling

Education

Bachelor's Degree in Marketing or related field

Tools

Sprinklr

Emplifi

Hootsuite

Job description

Key Responsibilities:

Social Media Management & Strategy

• Develop and execute a content distribution strategy across key social media platforms, including Meta, X (Twitter), LinkedIn, and others as required.
• Ensure all content aligns with the project’s positioning, tone of voice, and broader brand objectives.
• Maintain a consistent posting schedule, ensuring all content is published in a timely manner and optimized for engagement.

Content Development & Oversight

• Work closely with designers and copywriters to conceptualize, brief, and review high-quality content that aligns with the brand’s identity.
• Provide strategic guidance on content formats, storytelling techniques, and platform best practices to enhance visibility and engagement.
• Collaborate with internal and external teams to ensure that all creative assets and copy meet the highest standards.

Community Management & Engagement

• Act as the digital voice of the brand, ensuring prompt and thoughtful responses to comments, messages, and audience interactions.
• Monitor conversations, trends, and sentiment to identify engagement opportunities and mitigate potential issues proactively.
• Ensure a balance between brand-led storytelling and real-time audience interaction.

Performance Monitoring & Reporting

• Track, analyze, and report on key social media performance metrics, providing insights and recommendations for optimization.
• Use analytics tools such as Emplifi, Sprinklr, or native platform insights to measure content effectiveness and audience growth.
• Adjust strategies based on data-driven insights to improve engagement, reach, and overall impact.

Brand & Industry Alignment

• Stay updated on Saudi Arabia’s digital landscape, key industry trends, and social media best practices to maintain relevance and innovation.
• Ensure that all content adheres to the brand’s guidelines, cultural nuances, and strategic messaging priorities.
• Maintain a proactive approach to trend-spotting, identifying ways to integrate culturally relevant themes into social content.

Qualifications & Experience:

• 5+ years of experience in social media management, preferably within real estate, luxury brands, destination marketing, or government-backed projects.
• Strong knowledge of Saudi Arabia’s digital ecosystem, audience behavior, and platform-specific best practices.
• Proven ability to curate, manage, and optimize premium brand content that drives engagement and brand affinity.
• Excellent communication and copywriting skills in English and Arabic.
• Experience with social media management tools (e.g., Sprinklr, Emplifi, Hootsuite, or similar).
• Ability to work in a fast-paced, deadline-driven environment while maintaining high attention to detail.
• A strategic thinker with a keen eye for visual storytelling and audience engagement.
• Experience collaborating with designers, videographers, and agencies to produce compelling social-first content.