Senior Marcom Strategist for 360 Campaigns

Category; Qatar; On-site; QAR 120,000 - 160,000; Full time

Job summary

Talabat, a Delivery Hero company, is seeking a Sr. Specialist Marcom to drive marketing strategy and growth campaigns in Qatar. You will plan and develop campaigns that drive customer acquisitions and retention and lead GTM for 360-degree campaigns and CRM promotions.

You will oversee 360-brand campaigns, ensure cross-team alignment, and polish the brand image across various touchpoints while monitoring performance and optimizing exposure.

Qualifications

• Minimum 5 years of experience in consumer marketing, e-commerce, online services, or related experience.
• Strong project management and stakeholder management skills.
• Analytical mindset with strong attention to detail and swift execution.
• Ownership Skills: a highly motivated and proactive individual.
• Experience in campaign management, preferably CRM / CVM in an e-commerce company.

Responsibilities

• Plan and develop marketing campaigns to drive customer acquisitions and retention.
• Lead 360-degree campaigns and targeted CRM promotions across Qatar.
• Manage media planning and cross-team alignment to meet deadlines.
• Polish brand image across Riders, tone, offering and character.
• Monitor campaign performance and optimize exposure for max impact.
• Provide post-campaign performance reports with insights and next steps.
• Oversee on-ground activations, event branding, and supplier coordination.
• Supervise social media coordination, content quality, and briefings.
• Coordinate with influencers and address major complaints with relevant teams.
• Track brand KPIs and set strategy and next steps for high scores.

Skills

Campaign management

CRM/CVM

Project management

Stakeholder management

Analytical mindset

Ownership

Job description

Talabat, a Delivery Hero company, is seeking a Sr. Specialist Marcom to drive marketing strategy and growth campaigns in Qatar. You will plan and develop campaigns that drive customer acquisitions and retention and lead GTM for 360-degree campaigns and CRM promotions.

You will oversee 360-brand campaigns, ensure cross-team alignment, and polish the brand image across various touchpoints while monitoring performance and optimizing exposure.