Overview
Job Overview: The Marketing Associate will support the development and execution of marketing strategies to enhance brand awareness, drive engagement, and achieve organizational goals. This role requires a creative and analytical mindset, with the ability to manage multiple projects, coordinate events, and collaborate with internal teams and external vendors.
Responsibilities
- Marketing Planning
- Develop and implement marketing strategies and campaigns aligned with organizational objectives.
- Monitor campaign performance and suggest improvements to maximize results.
- Content Creation
- Produce engaging marketing materials, including social media posts, blog articles, email campaigns, and advertising content.
- Ensure all content aligns with brand guidelines and messaging.
- Digital Marketing
- Manage and maintain the organization’s online presence, including website updates and social media accounts.
- Support online advertising initiatives to increase visibility and engagement.
- Event Coordination
- Assist in planning, organizing, and executing marketing events and promotional activities.
- Coordinate logistics and ensure seamless event execution.
- Market Research
- Conduct research to identify market trends, customer preferences, and competitive activities.
- Provide insights and recommendations to inform marketing strategies and decisions.
- Vendor and Agency Management
- Liaise with external vendors and agencies for marketing projects.
- Ensure timely delivery, quality, and alignment with organizational standards.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in marketing, digital marketing, or content creation.
- Strong written and verbal communication skills.
- Proficiency with social media platforms, content management systems, and digital marketing tools.
- Ability to manage multiple projects and meet deadlines.
- Creative, detail-oriented, and proactive.