Marketing Development Representative London, England, United Kingdom - Hybrid

Cision Global; London; On-site; Confidential; Full time

Job summary

An established industry player is seeking a Marketing Development Representative to drive new business opportunities. In this dynamic role, you'll manage marketing-driven interactions, qualify leads, and convert them into pipeline opportunities. Collaborating closely with Sales and Marketing teams, you will ensure a seamless lead handoff while maintaining accurate tracking in Salesforce. This position offers a unique chance to contribute to revenue growth and make a meaningful impact in a company that values diversity and inclusion. If you're motivated to exceed sales targets and thrive in a collaborative environment, this opportunity is perfect for you.

Qualifications

• Bachelor’s degree in a relevant field and 2+ years in lead qualification.
• Proven ability to convert marketing-generated leads into opportunities.

Responsibilities

• Identify and qualify leads to build a strong pipeline.
• Conduct outreach via calls and emails to engage with MQLs.

Skills

Lead Qualification

Lead Conversion

Organizational Skills

Client Rapport Building

Sales Target Achievement

Education

Bachelor's Degree

Tools

Salesforce

Job description

At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.

Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.

Empower your impact at Cision. Be seen, be understood, be you.

The Marketing Development Representative (MDR) is responsible for managing time-sensitive, marketing-driven interactions to generate new business opportunities. This role involves handling Automated Qualified Leads (AQLs) from the Marketing team, such as inbound demo requests and profiled form submissions. The MDR plays a crucial role in qualifying leads, converting them into pipeline opportunities, and contributing to overall revenue growth.

Key Responsibilities

Lead Qualification & Conversion

1. Identify and qualify leads based on Cision’s Ideal Customer Profile (ICP) to build a strong pipeline.
2. Maintain an optimal conversion rate for Marketing Qualified Leads (MQLs) to maximize efficiency.
3. Conduct outreach via calls and emails to engage with MQLs, including inbound demo requests and profiled form submissions.
4. Nurture leads from conferences, webinars, and Cision-hosted events to drive engagement.

Collaboration & Process Management

1. Work closely with Sales, Marketing, and Business Development teams to ensure smooth lead handoff and follow-up.
2. Maintain accurate lead tracking and updates in Salesforce to monitor progress and results.
3. Develop a strong understanding of Cision’s products, services, and customer use cases to effectively communicate value to potential clients.

Minimum Qualifications

1. Bachelor’s degree in a relevant field.
2. At least 2 years of experience in lead qualification and conversion.
3. Proven ability to convert marketing-generated leads into opportunities.
4. Strong organizational and prioritization skills.
5. Excellent ability to build rapport with clients and internal teams.
6. Highly motivated to exceed sales targets.
7. Coachable, proactive, and results-driven mindset.

Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.

Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.

Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact [e-mail].