Purpose of Role:
The Retail Area Manager is responsible for overseeing the operations of multiple retail locations, driving sales growth, ensuring exceptional customer service, and leading a team of store team leaders. This role will work closely with the B2C Business Head to execute strategies, meet performance targets, and ensure alignment with the distributor’s objectives. The Retail Area Manager will lead, support, and mentor Store Team Leaders, ensuring store teams are motivated, trained, and deliver on the distributor’s key performance indicators (KPIs).
Accountability & Responsibilities of Role:
Strategic Leadership & Execution:
- Collaborate with the B2C Business Head to develop and implement retail strategies that align with the distributor’s goals and objectives.
- Lead the execution of retail initiatives to achieve sales, profitability, and customer satisfaction targets across all locations.
- Analyze market trends, customer preferences, and competitor activity to adapt strategies and maintain a competitive edge.
- Ensure consistent execution of corporate marketing campaigns and product launches in all retail stores.
Team Leadership & Development:
- Lead and manage a team of Store Team Leaders, providing guidance, mentorship, and support in the day-to-day operations of the retail stores.
- Coach and develop Store Team Leaders to effectively manage their teams, ensuring that they meet and exceed sales targets, KPIs, and service expectations.
- Conduct regular performance reviews, provide constructive feedback, and identify training opportunities to help team leaders and their teams grow professionally.
- Ensure that team leaders are fully equipped with product knowledge, customer service techniques, and leadership skills to drive store performance.
Sales & Performance Management:
- Monitor and drive the performance of all retail stores, ensuring that sales targets, customer acquisition goals, and service standards are consistently met.
- Work with Store Team Leaders to set and achieve store-specific sales goals and KPIs, identifying areas of opportunity and implementing corrective actions when necessary.
- Identify opportunities for upselling, cross-selling, and improving customer engagement to boost sales and revenue.
- Analyze sales reports and performance metrics to track progress and make data-driven decisions to optimize store performance.
Customer Experience & Service Excellence:
- Ensure that all retail stores deliver a high standard of customer service by developing a customer-first culture across the store network.
- Oversee the resolution of customer complaints and issues escalated by Store Team Leaders, ensuring timely and satisfactory solutions.
- Conduct regular store visits to assess the customer experience, adjusting store operations or staff behavior where necessary.
- Develop initiatives to enhance customer retention, satisfaction, and loyalty in alignment with the distributor’s service philosophy.
Operational Management:
- Ensure operational efficiency across all stores, including staff scheduling, inventory management, cash handling, and store cleanliness.
- Work with Store Team Leaders to maintain a consistent and high-quality store environment, ensuring that stores are well-maintained, visually appealing, and compliant with all company policies.
- Optimize store layouts, inventory management, and stock levels to ensure that product availability aligns with customer demand.
- Ensure adherence to company procedures and local regulations in all operational activities, including health and safety, legal compliance, and security standards.
Inventory & Stock Management:
- Oversee the inventory management process to ensure products are stocked adequately, organized, and properly displayed to drive sales.
- Work with Store Team Leaders to conduct regular stock audits, ensuring stock accuracy and minimizing inventory loss.
- Ensure timely restocking of high-demand products and proper management of slow-moving items to maximize sales opportunities.
Reporting & Communication:
- Provide regular performance reports to the B2C Business Head, including sales data, store performance, inventory levels, and customer feedback.
- Maintain effective communication with Store Team Leaders to ensure they are well-informed about company policies, procedures, promotions, and new product offerings.
- Ensure that Store Team Leaders are regularly updated on operational changes, campaigns, and company initiatives.
Position Requirements
- Bachelor’s degree in business administration, Retail Management, Marketing, or a related field.
- At least 5 years of experience in retail management, with a proven track record of managing multiple retail locations.
- Prior experience in the telecom, electronics, or related consumer goods industry is preferred.
- Experience in managing and developing teams, particularly Store Team Leaders and retail staff.
- Customer management skills
- Good communication and interpersonal skills
- Possess excellent leadership skills with the ability to transform teams effectively.
Why Join Us?
- Career Growth: Opportunities for professional development and career advancement.
- Collaborative Culture: Work with a diverse and talented team.
- Innovative Environment: Be part of a team that values innovation and excellence.