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Search Marketing Specialists For U.S-Based Brands

ProjectGrowth

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Remote

USD 40,000 - 70,000

Full time

2 days ago
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Job summary

A leading company is seeking a dynamic Search Marketing Specialist to join their remote team. This role involves managing and optimizing campaigns across multiple platforms to drive lead generation and customer acquisition. With a focus on performance analysis and strategic development, this position offers a unique opportunity to impact diverse U.S.-based clients significantly. If you have a proven track record in digital marketing and are adept at navigating complex campaign landscapes, we encourage you to apply.

Qualifications

  • 3-5 years in paid media management with U.S.-based clients.
  • Extensive experience in managing campaigns on multiple platforms.
  • Strong analytical skills and creative abilities.

Responsibilities

  • Lead and optimize advertising campaigns on various platforms.
  • Develop comprehensive paid media strategies.
  • Analyze campaign effectiveness and conduct A/B testing.

Skills

Campaign Analysis
A/B Testing
Communication
Creative Skills

Tools

HubSpot
Salesforce
ClickUp
Google Analytics

Job description

Location: Fully-Remote (Work from Home), 9 AM - 6 PM EST


We're seeking experienced and dynamic Search Marketing Specialists to join their team, serving a diverse range of U.S.-based clients. Submit your application along with your video to be considered for these exciting opportunities


Key Responsibilities:


  • Campaign Management: Lead and optimize advertising campaigns on platforms like Instagram, LinkedIn, Google, Meta, Pinterest, and Amazon focused on lead generation, lead conversion, and customer acquisition.


  • Strategy Development: Develop comprehensive paid media strategies that align with marketing goals and target the right audience segments.


  • Performance Analysis and A/B Testing: Regularly analyze campaign effectiveness, conduct A/B testing to refine strategies, and ensure optimal performance.


  • CRM and CMS Management: Utilize tools like HubSpot, Salesforce, and ClickUp for marketing operations assistance.


  • Use advanced analytics tools such as Google Analytics to monitor and report on campaign performance.


  • Budget Management: Manage and allocate campaign budgets effectively to maximize ROI.


  • Ad Creatives and Copywriting: Design and develop compelling ad creatives, and craft engaging copy that resonates with the target audience.


  • Diverse Campaign Strategy Experience: Develop and implement campaign strategies across various approaches including B2B, B2C, DTC, and lead generation.


What Success Looks Like:


  • Lead Generation Efficiency: Your targeted campaigns have measurably increased lead quality and quantity.


  • Campaign Optimization: Through rigorous A/B testing and analytics, you’ve refined advertising strategies to maximize ROI.


  • Strategic Contribution: Successfully integrated insights to enhance the targeting and effectiveness of campaigns.


Qualifications:


  • Proven Experience: At least 3-5 years in paid media management with significant experience in working with U.S.-based clients.


  • Platform Expertise: Extensive experience in managing and optimizing campaigns on LinkedIn, Instagram, Google Ads, Meta, Pinterest, and Amazon.


  • Analytical Proficiency: Strong skills in campaign analysis and using A/B testing to improve results.


  • Technical Skills: Knowledge of HubSpot, Salesforce, ClickUp, and Google Analytics.


  • Communication Skills: Excellent communication abilities to effectively collaborate with teams and report on campaign progress.


  • Creative Skills: Experience in designing ad creatives and crafting compelling copy.


  • Strategic Experience: Proven experience in developing and executing diverse campaign strategies for B2B, B2C, DTC, and lead generation.


This role offers a dynamic opportunity for a Search Marketing Specialist to significantly impact our diverse range of clients. If you are results-driven, skilled in digital marketing, and adept at navigating complex campaign landscapes, we invite you to apply and help propel our client's growth.


Application Process:To be considered for this role these steps need to be followed:
  • Fill in the application form


  • Record a video showcasing your skill sets


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