Digital Optimization Lead: A/B Testing & Personalization

Employment; Doha; On-site; QAR 180,000 - 240,000; Full time

Job summary

Qatar Airways Group is seeking a Digital Experience Optimization professional to plan, execute, and analyze A/B tests, multivariate tests, and personalization across qatarairways.com and the mobile app. You will design campaigns, write custom HTML/CSS/JS, and collaborate with product, UX, and data teams to deliver insights and improvements.

The role requires a Bachelor's degree with 4+ years of experience, strong analytics skills with Adobe Analytics and Google Analytics, and hands-on testing

Qualifications

• Bachelor's Degree or Equivalent with minimum 4 years of job-related experience.
• Experience with data analytics tools such as Adobe Analytics and Google Analytics.
• Experience with UX research and design.
• Hands-on experience with A/B testing, multivariate testing and personalized experiences through platforms such as Adobe Target.
• Ability to turn raw and complex data into easy-to-read actionable insights.
• Understanding of statistical analysis.
• Excellent communication skills.
• HTML, CSS, Java Script/j Query

Responsibilities

• Design, develop, and implement A/B tests, multivariate tests and personalization experiences across Qatar Airways' digital channels.
• Develop test plans, hypotheses, success metrics and audience definitions for experimentation and personalization.
• Write and maintain custom code (HTML, CSS, Java Script/j Query) to deliver personalized experiences and test variations.
• Collaborate with product managers, UX designers, analysts and data teams to define test requirements and audiences.
• Analyze data using Adobe Analytics and generate actionable recommendations for stakeholders.
• Translate data into reports for product owners and senior stakeholders.
• Operationalize personalization strategies by building and QA'ing audiences and rules.
• Lead end-to-end test execution including QA and post-test analysis.
• Document outcomes and share learnings with the knowledge library.

Job description

Qatar Airways Group is seeking a Digital Experience Optimization professional to plan, execute, and analyze A/B tests, multivariate tests, and personalization across qatarairways.com and the mobile app. You will design campaigns, write custom HTML/CSS/JS, and collaborate with product, UX, and data teams to deliver insights and improvements.

The role requires a Bachelor's degree with 4+ years of experience, strong analytics skills with Adobe Analytics and Google Analytics, and hands-on testing