Role & responsibilities
1 Predictive Modelling & Advanced Analytics
- Develop predictive models to identify customer targeting opportunities increase card spending improve retention and reduce customer churn
- Build and optimize propensity response churn cross-sell and upsell models
- Apply statistical modelling and machine learning techniques to identify customer behaviour and spending patterns
- Perform model validation performance monitoring and optimization
- Translate model outputs into actionable business recommendations
2 Customer Segmentation & Portfolio Analytics
- Develop customer segmentation strategies for credit and debit card portfolios
- Identify high-value low-engagement and high-potential customer segments
- Analyze customer spending behaviour transaction patterns and product usage
- Identify opportunities to improve card activation utilization spend growth and customer profitability
- Support customer lifecycle management strategies across acquisition activation engagement retention and attrition
3 Cards Marketing & Campaign Analytics
- Analyze marketing campaign performance across customer segments products channels and transaction behaviour
- Develop data-driven customer targeting strategies for card marketing campaigns
- Measure campaign effectiveness conversion rates incremental spend and return on investment ROI
- Design test-and-learn frameworks including A B testing control groups and Champion Challenger strategies
- Provide recommendations to improve campaign effectiveness customer response and overall portfolio performance
- Support personalized marketing offer optimization and next-best-action strategies
4 Business Intelligence & Data Analysis
- Analyze large banking datasets including customer profiles card transactions spending behaviour and campaign history
- Develop analytical dashboards reports and management presentations
- Identify business trends portfolio opportunities and potential revenue growth areas
- Monitor key performance indicators and provide insights to senior management
- Present complex analytical findings in a clear and commercially meaningful manner
5 Business Strategy & Stakeholder Management
- Work closely with marketing product cards business risk and technology teams to understand business requirements
- Translate business objectives into analytical use cases and data science solutions
- Provide analytical recommendations to improve customer engagement card spending and portfolio profitability
- Collaborate with business stakeholders to implement data-driven marketing and portfolio strategies
- Ensure analytical solutions are practical explainable and aligned with business objectives
6 Business Knowledge Mandatory
- Strong understanding of the credit and debit card business including card acquisition issuance activation usage spend growth retention and attrition
- Knowledge of card revenue drivers including interchange income interest income annual fees customer profitability and transaction economics
- Understanding of customer lifecycle management portfolio growth strategies cross-selling upselling and customer engagement
- Knowledge of card marketing campaigns customer targeting offer optimization promotional strategies and campaign ROI
- Ability to identify business opportunities through customer behaviour spending patterns transaction trends and portfolio performance
- Understanding of card portfolio KPIs including active cards spend per card transaction volume activation rates utilization attrition and customer lifetime value
- Knowledge of banking products customer segmentation credit risk portfolio profitability and risk-adjusted growth strategies
- Ability to translate business requirements into analytical solutions and actionable recommendations that drive revenue growth and improve customer engagement
Preferred candidate profile
- Minimum 5+ years of experience in Data Science, Advanced Analytics or Analytics Consulting. Strong banking experience, particularly in credit card and debit card analytics.
- Hands-on expertise in Python, SAS and SQL. Strong experience in predictive modelling, statistical analysis and machine learning techniques.
- Experience working with large banking datasets, including customer profiles, card transactions and campaign history. Proficiency in customer segmentation, campaign analytics and portfolio analytics.
- Understanding of model validation, performance tracking and optimization. Experience with data visualization tools such as Tableau, Power BI or similar platforms.
- Ability to develop analytical reports, dashboards and senior-level presentations. Experience working with marketing, product, risk and data teams in a banking environment.
- Strong analytical, problem-solving and stakeholder-management capabilities. Experience in card lifecycle analytics, including acquisition, activation, usage, spend growth, retention and attrition.
- Familiarity with campaign management platforms, CRM systems or marketing automation tools. Experience with A/B testing, uplift modelling, next-best-action, offer optimization or customer lifetime value models.
- Knowledge of cloud-based data platforms and modern analytics environments. Experience working directly with banking clients in a consulting or client-facing environment.