Community Engagement & Digital Marketing Lead

International School of London Qatar; Doha; On-site; QAR 180,000 - 240,000; Full time

Job summary

International School of London Qatar is seeking a dynamic Communications & Digital Media professional to lead advancement messaging, expand the school’s online presence, and coordinate media activities across platforms. The role focuses on storytelling, content management, and coordinated campaigns that align with school branding and safeguarding standards.

You will drive social media strategy, campus communications, and events coverage while collaborating with stakeholders to ensure

Qualifications

• Bachelor's degree in communications, marketing, public relations, media, journalism, event management, business administration or a related field.
• Experience in PR, digital marketing, web content management, events planning.
• Fluent in English, Arabic is desirable
• Minimum of 3 years of experience in the same field.

Responsibilities

• Fostering the values, dispositions, behaviours, attitudes, and attributes of the ISL Qatar guiding statements and IB learner profile.
• Maximising the school’s digital media presence, seeking opportunities to increase visibility, and ensuring the coherence of key messages.
• Managing digital communication platforms and optimising their use, monitoring trends through online analytical tools, and reporting performance data.
• Planning and implementing a comprehensive social media strategy in collaboration with the Head of Advancement, including monitoring platform use by school stakeholders.
• Guiding staff on best practices for capturing content for social media and online channels.
• Bringing academic programs, curriculum highlights, and student achievements to life through engaging visual storytelling and accurate representation across social media, the website, and school publications.
• Maintaining the website using the customised CMS (Finalsite) to manage content, landing pages, forms, and news updates.
• Setting campaign KPIs and conducting market research in coordination with the Head of Advancement.
• Creating media strategies for integrated campaigns while maintaining brand visual identity across Canva graphics (socials, Graduation, celebrations), print publications (Annual Report, Strategic Plan, brochures), and campus screens.
• Supporting stakeholders in meeting school brand representation standards and delivering communication training where appropriate.
• Assisting internal stakeholders with campus event communications by defining media plans and monitoring implementation.
• Identifying stakeholder communication needs and translating them into concrete projects or activities.
• Contributing to the overarching brand content strategy and SEO performance optimization.
• Leading event planning and implementation (Open Mornings, Orientation Day, Family Fair, ...) while providing media coverage (photos/videos for concerts, drama, COLs).
• Taking, curating, and organising photos and videos into a clean, accessible annual SharePoint Space while ensuring all digital content complies with school safeguarding procedures, photography/video consent, data protection and student privacy requirements.
• Building and managing relationships with sponsors, partners, and third parties, including oversight of partnerships.
• Supporting and engaging with the alumni community by developing dedicated content, publishing Alumni Newsletters, and coordinating engagement activities and events.
• Coordinating and supporting PSA communications, engagement initiatives, Coffee Mornings, elections, and related community activities in partnership with PSA leadership and school administration.
• Managing the complete Pret-a-Portrait Whole School Photoshoot process from setup through post-production to final image delivery.
• Handling media relations and newspaper print ad placements when required.

Skills

Media relations

Digital marketing

Public relations

Content management

Event planning

Education

Bachelor's degree

Job description

International School of London Qatar is seeking a dynamic Communications & Digital Media professional to lead advancement messaging, expand the school’s online presence, and coordinate media activities across platforms. The role focuses on storytelling, content management, and coordinated campaigns that align with school branding and safeguarding standards.

You will drive social media strategy, campus communications, and events coverage while collaborating with stakeholders to ensure