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An established industry player is seeking a Market Leader for their Consumer and Marketing Intelligence team in Qatar. This pivotal role involves leading a talented team to drive next-generation consumer insights, focusing on leveraging passive measurement and advanced analytics. You will work closely with top manufacturers and retailers, providing consultancy services and building strong relationships to enhance client satisfaction. If you are an experienced leader with a passion for analytics and business development, this is a fantastic opportunity to make a significant impact in a dynamic environment.
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
Job Description
Due to the company's new strategy, an exciting opportunity has been created whereby we are looking to add a Market Leader for our Consumer and Marketing Intelligence team based in Qatar.
You will be at the forefront of driving us into a next-generation consumer insights business focusing on how we leverage passive measurement and cutting-edge analytics.
Lead a portfolio of existing clients. Provide thought leadership consultancy service to clients and identify new opportunities for NielsenIQ by developing Customized Research business.
You will be working with Qatar’s biggest and best manufacturers, retailers, and service providers to implement our ‘experience’ strategy.
You will work across brand, customer experience, and shopper to get a full 360° view of the consumer with a focus on analytics that will show you the future instead of looking in the rear-view mirror.
Responsibilities
Qualifications
Additional Information
Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity / Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.