User Acquisition Manager (Google Ads)

Ruby Labs; Poland; Remote; PLN 212,000 - 298,000; Full time

Job summary

A leading tech company is seeking a User Acquisition Manager to drive customer acquisition for subscription-based web products. The ideal candidate will have experience in managing substantial advertising budgets and scaling performance marketing campaigns, particularly with Google Ads. This role offers a remote work environment, unlimited PTO, and an entrepreneurial culture that promotes personal and professional growth.

Benefits

Remote Work Environment

Unlimited PTO

Paid National Holidays

Company-provided MacBook

Flexible Independent Contractor Agreement

Qualifications

• 4+ years of experience in user acquisition for subscription-based products.
• Proven track record of scaling performance marketing campaigns.
• Hands-on experience managing large advertising budgets.

Responsibilities

• Maximize ROI through strategic campaign development.
• Conduct analysis on campaign performance and extract insights.
• Collaborate with teams to enhance ad creatives.

Skills

Data analysis

Campaign management

Strategic thinking

Collaboration

Communication

Tools

Tableau

Google Ads

Job description

Overview

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we are looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the Role

We are seeking an experienced User Acquisition Manager to drive customer acquisition for our subscription-based web products. The ideal candidate is self-motivated, self-driven, and thrives in a fast-paced environment where ownership and impact matter. Our growth engine currently relies on Google Search Ads, and we plan to expand into new channels such as Bing, Twitter/X, LinkedIn, and YouTube. The role requires strategic thinking and hands-on execution, with a strong emphasis on scaling profitably, optimizing campaigns, and building repeatable growth systems. If you are excited about owning large budgets, driving measurable growth, and building scalable acquisition systems in a startup-style environment, this role is for you.

Key Responsibilities

• ROI Maximization
• Develop and implement strategies to continuously improve return on ad spend (ROAS).
• Identify opportunities to scale successful campaigns while maintaining or improving efficiency.

• Data Analysis & Insights
• Conduct deep analysis of campaign performance metrics.
• Leverage Tableau, Google Ads reporting, and other tools to extract insights.
• Translate data into actionable strategies and tactical decisions.

• Campaign Structure & Optimization
• Design and implement optimal campaign/account structures.
• Continuously test and refine ad copy, landing pages, bidding strategies, and targeting.
• Run A/B tests to identify scaling opportunities.

• Channel Expansion
• Oversee and optimize campaigns across Google, while testing new growth channels such as Bing, Twitter/X, LinkedIn, and YouTube.
• Allocate budgets effectively across platforms based on performance and growth potential.
• Stay updated on platform changes and new features, adapting strategies accordingly.

• Strategy Development
• Collaborate with leadership to establish acquisition goals, KPIs, and budgets.
• Build and execute comprehensive user acquisition strategies aligned with company objectives.
• Continuously refine strategies based on performance data and market trends.

• Creative Collaboration
• Partner with creative teams to develop high-performing ad creatives.
• Provide data-driven feedback on ad copy and visual assets to improve CTR and conversion rates.

• Market Research & Growth Experiments
• Identify funnel leakages and propose high-impact experiments to improve efficiency.
• Research new traffic sources and evaluate their potential.

• Cross-functional Collaboration
• Partner with data, product, and growth teams to ensure cohesive acquisition efforts.
• Collaborate closely with leadership on budget planning and reporting.

Qualifications

• Experience
• 4+ years of experience in user acquisition for subscription-based products (web-web or web-app).
• Proven track record of scaling performance marketing campaigns, with Google Search Ads expertise required.
• Hands-on experience managing 7-figure monthly advertising budgets and scaling them profitably.
• Experience testing and scaling new channels (Bing, Twitter/X, LinkedIn, YouTube) strongly preferred.

• Analytical Skills
• Advanced skills in campaign analysis, attribution, and optimization.
• Strong ability to analyze complex datasets and extract actionable insights.

• Strategic Thinking
• Data-driven mindset with structured experimentation skills.
• ROI-focused, with a proven ability to maximize efficiency at scale.

• Execution & Ownership
• Self-motivated, proactive, and able to work independently, you don’t wait for direction; you make things happen.
• Strong project management skills to handle multiple campaigns in parallel.
• Demonstrated ability to deliver results in a high-growth environment.

• Collaboration & Communication
• Excellent communication skills to collaborate with cross-functional teams.
• Ability to translate performance results into clear insights for leadership.

• Personal Attributes
• Entrepreneurial and results-oriented mindset.
• Strong problem-solving skills with a passion for measurable impact.
• Adaptable, quick learner, and always ahead of the curve in the digital marketing landscape.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ±4 hours of CET to ensure optimal collaboration during working hours.

Benefits

Discover the perks of being part of our vibrant team. We offer:

• Remote Work Environment: Work from anywhere, anytime, promoting work-life balance.
• Unlimited PTO: Unlimited paid time off to recharge and prioritize well-being.
• Paid National Holidays: Paid time off on national holidays.
• Company-provided MacBook: Apple MacBook provided to employees as needed.
• Flexible Independent Contractor Agreement: Benefits of flexibility, autonomy, and entrepreneurial opportunities. Read more here: https://docs.google.com/document/d/1dHF4ctKlez75whdn-ybUwP5d5Wr0BdwVrorrm_fM40Q/preview

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may take longer due to volume. If there is potential fit, the steps typically are:

• Recruiter Screening (40 minutes)
• Final Interview (60 minutes)

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re here to build, grow, and win. We look for ambitious, driven people who are ready to give their best every day. This is a place for those who thrive under pressure, embrace challenges, and seek opportunity in every obstacle. If you’re hungry to achieve and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen. Here, effort is rewarded, and we create space for more responsibility, growth, and success.