Technical Product Manager (AdTech Platform)

Sigma Software; Kraków; On-site; PLN 150,000 - 210,000; Full time

Job summary

Sigma Software is seeking a Technical Product Manager (AdTech Platform) to lead the product roadmap for data‑intensive platform domains. You will define opportunities, translate needs into requirements, and work closely with engineering and architecture to deliver scalable solutions.

You will drive discovery, prioritize features, and monitor KPIs, while communicating the product vision to stakeholders in an international setting. Strong AdTech experience is essential.

Qualifications

• Strong AdTech know‑how and hands‑on experience with tech products.
• Ability to discuss architecture, APIs, integrations, data flows, scalability.
• Proven track record of working with software teams on complex products.
• Experience creating clear requirements, user stories, and acceptance criteria.
• Analytical thinker with problem‑solving skills and ownership.

Responsibilities

• Own and drive the product roadmap for assigned AdTech platform domains.
• Identify opportunities and define new platform capabilities aligned with goals.
• Translate business needs into functional and technical requirements.
• Create and maintain PRDs, user stories, acceptance criteria, prioritization.
• Collaborate with engineering and architecture to design scalable solutions.
• Lead discovery, feature definition, and prioritization processes.
• Coordinate cross‑functional initiatives across engineering, data, architecture, delivery, and business teams.
• Define, monitor, and analyze product KPIs and success metrics.
• Evaluate platform performance and identify optimization opportunities.
• Communicate product vision, priorities, and outcomes to stakeholders.
• Stay informed about AdTech trends and platform innovations.

Skills

AdTech expertise

Product discovery

APIs & architecture

KPIs & analytics

Ownership mindset

Cross-functional leadership

English (Upper-Intermediate)

Job description

Technical Product Manager (AdTech Platform)

• Full-time

Join Sigma Software and help shape scalable AdTech platform products used in complex digital advertising ecosystems. We are looking for a Middle+/Senior Technical Product Manager with strong AdTech expertise and a technical mindset to drive platform evolution, feature discovery, and product delivery in collaboration with engineering teams.

In this role, you will work with data-intensive solutions, platform integrations, APIs, and scalable backend services while partnering with architecture, delivery, and business stakeholders. We as a company value ownership, innovation, and collaboration, giving specialists the opportunity to influence product direction and business impact directly.

This position offers the opportunity to work in an international environment on technically sophisticated products with high visibility and long-term growth potential.

CUSTOMER

Our Customer is a leading technology-driven AdTech organization focused on building scalable, data-intensive products that support modern advertising workflows and operational processes. The company operates within the digital advertising ecosystem and develops solutions for campaign management, audience targeting, optimization, and measurement across complex platform environments.

PROJECT

The project is focused on expanding and optimizing AdTech platform capabilities, including product discovery, feature development, integrations, and platform scalability initiatives. You will collaborate closely with engineering, architecture, data, and business teams to define and deliver technical product solutions supporting high-load advertising operations and evolving business needs.

• Own and drive the product roadmap for assigned AdTech platform domains
• Identify product opportunities and define new platform capabilities aligned with business goals and market trends
• Translate business and operational needs into clear functional and technical requirements
• Create and maintain product requirements documentation, user stories, acceptance criteria, and prioritization plans
• Collaborate closely with engineering and architecture teams to design scalable and maintainable platform solutions
• Lead product discovery activities, feature definition, and prioritization processes
• Coordinate cross-functional initiatives across engineering, data, architecture, delivery, and business teams
• Define, monitor, and analyze product KPIs and success metrics
• Evaluate platform performance and identify opportunities for optimization, scalability, and growth
• Communicate product vision, priorities, and delivery outcomes to stakeholders
• Stay informed about AdTech trends, emerging technologies, and platform innovations

• 4+ years of experience as a Product Manager, Technical Product Manager, Product Owner, or Product Lead
• Strong technical background with the ability to discuss architecture, APIs, integrations, data flows, scalability, and platform design with engineering teams
• Proven experience working with software development teams on complex technical products
• Hands‑on experience creating product requirements, user stories, and acceptance criteria
• Strong analytical thinking and problem‑solving skills
• Ability to independently drive initiatives from discovery through delivery
• Experience defining, tracking, and interpreting product KPIs
• Strong ownership mindset and accountability for product outcomes
• Excellent communication and stakeholder management skills
• Mandatory hands‑on experience within the AdTech ecosystem
• Strong understanding of digital advertising workflows and AdTech business models
• Experience working with advertising products, campaign management, audience targeting, optimization, or measurement solutions
• Ability to identify industry trends and translate them into product opportunities
• Upper-Intermediate or higher English level

• Experience working with large-scale data-intensive platforms
• Understanding of platform architecture and distributed systems
• Experience with analytics, reporting, or measurement products
• Background in API-driven product ecosystems
• Familiarity with agile product development methodologies
• Experience coordinating multiple product streams or platform teams

PERSONAL PROFILE

• Strong ownership and proactive mindset
• Ability to balance business priorities with technical constraints
• Excellent collaboration and communication skills
• Strategic and analytical thinking
• Ability to work effectively in cross-functional and distributed teams
• Comfortable operating in a fast-paced product environment