Social Media / Video / Ads Specialist

Zohorecruit; Polska; Hybrid; PLN 60,000 - 90,000; Full time

Job summary

Zohorecruit is seeking an experienced Social Media / Video / Ads Specialist to manage content across multiple brands. You will edit short and long-form video content, craft hooks, write captions, and optimize campaigns across Facebook, Instagram, TikTok, YouTube and LinkedIn.

You will combine video editing with content strategy, audience engagement and paid advertising to drive attention, engagement, conversations, leads and sales. Experience with AI-assisted content creation is a plus.

Qualifications

• Experience creating Reels, Shorts and TikToks.
• Experience managing multiple social media platforms.
• Strong understanding of hooks and CTAs.
• Experience with Meta Ads.
• Experience with Canva and CapCut or similar tools.
• Strong attention to detail.
• Ability to work independently.

Responsibilities

• Create and implement social media content plans.
• Edit Reels, TikToks and YouTube Shorts.
• Edit longer-form YouTube videos.
• Create strong hooks and video openings.
• Add subtitles, B-roll, graphics and music.
• Repurpose longer content into short-form videos.
• Repurpose content across Facebook, Instagram, TikTok, YouTube and LinkedIn.
• Write captions and calls to action.
• Schedule and publish content.
• Respond to comments and engage with relevant accounts and communities.
• Identify content that is performing well.
• Help improve reach, engagement and conversions.
• Upload and optimise YouTube videos.

Skills

Video editing

Content strategy

Paid advertising

Social media management

Hooks & CTAs

Audience engagement

Canva

CapCut

Analytics & optimization

Reels/Shorts creation

Tools

Flicky

HeyGen

CapCut

Canva

Job description

Opportunity: Additional hours may become available based on performance and business growth.

About the Role

We are looking for an experienced Social Media / Video / Ads Specialist who understands that social media is more than simply creating graphics and scheduling posts.

You will support multiple brands across different industries, helping create content that builds attention, engagement, conversations, leads and sales.

The ideal candidate combines strong video editing skills with an understanding of content strategy, audience engagement and paid advertising.

You should understand why content works, not simply how to publish it.

Platforms

Professional experience with:

• Facebook
• Instagram
• TikTok
• YouTube
• LinkedIn

Experience with additional platforms is an advantage.

Expected Initial Content Output

Note: Number of outputs may vary depending on the 10-hour work coverage

The initial workload across the businesses is expected to include approximately:

• 10 short-form videos per week, generally 30 seconds to 1 minute each.
• 4 longer-form videos per week, generally 6-12 minutes, primarily for YouTube.
• Standard image posts and carousels as required.
• Additional content based on business priorities.

Priorities may change depending on the needs of the different businesses, so the ability to manage workload and prioritise effectively is important.

Key Responsibilities

Content & Social Media

• Create and implement social media content plans.
• Edit Reels, TikToks and YouTube Shorts.
• Edit longer-form YouTube videos.
• Create strong hooks and video openings.
• Add subtitles, B-roll, graphics and music.
• Repurpose longer content into short-form videos.
• Repurpose content across Facebook, Instagram, TikTok, YouTube and LinkedIn.
• Write captions and calls to action.
• Schedule and publish content.
• Respond to comments and engage with relevant accounts and communities.
• Identify content that is performing well.
• Help improve reach, engagement and conversions.
• Upload and optimise YouTube videos.

Video Production

The client uses tools such as Flicky for video production and HeyGen for certain AI-generated videos.

Experience with AI-assisted content creation is an advantage.

Paid Advertising

• Assist with Meta advertising campaigns.
• Create and test ad creatives.
• Assist with retargeting campaigns.
• Support simple TikTok promotional campaigns.
• Assist with future Instagram advertising initiatives.
• Monitor advertising performance and report results.

What We're NOT Looking For

This role is not for someone whose social media experience is limited to:

• Posting graphics.
• Copying AI-generated captions.
• Scheduling posts.
• Using Facebook or Instagram personally.

We want someone who understands:

• Hooks
• CTAs
• Audience behaviour
• Engagement
• Conversion

What We're Looking For

You must have:

• Experience creating Reels, Shorts and TikToks.
• Experience managing multiple social media platforms.
• Strong understanding of hooks and CTAs.
• Experience with Meta Ads.
• Experience with Canva and CapCut or similar tools.
• Strong attention to detail.
• Ability to work independently.
• Reliable internet and computer.

TikTok Ads and Instagram Ads experience is an advantage.

Performance Focus

Performance will be measured on more than follower growth.

Key areas include:

• Quality of content
• Reach
• Engagement
• Conversations
• Leads
• Website traffic
• Enquiries

What You Will Need to Provide

Please include:

• Platforms you have professionally managed.
• Examples of accounts you have managed.
• Examples of videos you personally created.
• Details of your Meta Ads experience.
• Editing software you use.
• A short introduction video.

Skills Validation

Shortlisted candidates may be asked to complete a paid practical test.

The client will first conduct an interview to assess communication, attitude and overall fit.

A practical task may then include receiving raw footage and being asked to:

• Create a Reel.
• Create a strong hook.
• Write the caption.
• Explain how the content could be repurposed across multiple platforms.

The purpose is to validate the candidate's actual skills and creative judgement.