Shopper Marketing Manager

Opella; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Job summary

Opella is seeking an experienced Shopper Marketing Manager to lead development and execution of shopper strategies across its brand portfolio. You will drive shopper-centric growth, craft in-pharmacy activation programs, and translate insights into winning retail plans.

Collaborating with Marketing, Sales, Medical, Legal, and retail partners, you will accelerate category growth, increase brand visibility, and deliver best-in-class shopper experiences across the path to purchase.

Qualifications

• Bachelor's degree required in business/marketing/economics.
• Minimum 5 years of experience in shopper/ trade marketing or related commercial function within pharmaceutical retail.
• Experience with consumer healthcare or FMCG is preferred.
• Strong analytical and communication skills; ability to influence across cross-functional teams.

Responsibilities

• Develop and execute long-term shopper marketing strategies aligned with brand objectives.
• Collaborate with Brand and Sales during annual planning and Joint Business Planning (JBP).
• Manage national shopper marketing calendar and coordinate campaigns with retailers and key accounts.
• Lead in‑pharmacy activation programs, including POS materials and 360° campaigns.
• Analyze shopper and market data to identify growth drivers and translate insights into activation plans.
• Manage budgets, track performance, and report results to stakeholders.

Skills

Shopper marketing

Trade marketing

Marketing strategy

Analytical skills

Stakeholder management

Polish (fluent)

English (fluent)

Education

Bachelor's degree in Business/Marketing/Economics

Job description

Salary Range
All Compensation will be determined commensurate with demonstrated experience.

Salary Range
All Compensation will be determined commensurate with demonstrated experience.
At Opella, we simplify self-care for real people. As a Shopper Marketing Manager you become part of that mission – turning ideas into products that actually reach hands and homes. This role is where precision, consistency, and accountability come together to support our self-care revolution. About the Job We are looking for an experienced and commercially minded Shopper Marketing Manager to lead the development and execution of shopper marketing strategies across our portfolio of brands. In this role, you will drive shopper-centric growth initiatives, create impactful in-pharmacy activation programs, and translate shopper insights into winning retail strategies. Working cross-functionally with Marketing, Sales, Medical, Legal, and retail partners, you will play a key role in accelerating category growth, increasing brand visibility, and delivering best-in‑class shopper experiences across the path to purchase. Key Responsibilities Develop and execute long‑term shopper marketing strategies aligned with brand objectives, identifying growth opportunities and optimizing investments across shopper touchpoints. Partner with Brand and Sales teams during annual planning cycles and Joint Business Planning (JBP) processes to ensure retailer and shopper needs are embedded in brand plans. Manage the national shopper marketing calendar, coordinating campaigns and ensuring seamless communication with internal stakeholders, retail partners, and key accounts. Lead the development and execution of innovative in‑pharmacy activation programs, including concept creation, POS materials, off‑shelf visibility initiatives, and integrated 360° campaigns. Establish and implement shopper communication and execution standards at pharmacy level to maximize visibility, category penetration, and shopper engagement. Analyze shopper, customer, market, and competitive data to identify category growth drivers and translate insights into actionable activation plans. Manage shopper marketing budgets, track performance, and present results, learnings, and recommendations to local and global stakeholders. About You Bachelor’s degree in Business, Marketing, Economics, or a related field. Minimum 5 years of experience in Shopper Marketing, Trade Marketing, Customer Marketing, Category Management, or a related commercial function, within the pharmaceutical retail environment, including knowledge of pharmacy chains, customer dynamics, and shopper marketing tools. Proven track record in Consumer Healthcare and/or FMCG organizations, with strong marketing and commercial expertise. Strategic thinker with the ability to develop long‑term shopper strategies that support broader brand and business objectives. Strong analytical skills and experience transforming qualitative and quantitative insights into effective activation plans. Excellent stakeholder management, communication, and influencing skills, with the ability to collaborate across cross‑functional teams and external partners. Fluent in both Polish and English, with strong presentation skills and the flexibility to thrive in a fast‑paced, dynamic business environment. Simply put, we’re shaping a self‑care revolution. If you’re ready to the question, improve and create better for millions, step in and make an impact that’s felt far beyond the line. We are challengers. We are Opella. Opella is the self‑care challenger with the purest and third‑largest portfolio in the Over‑The‑Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission: to bring health in people’s hands by making self‑care as simple as it should be for over half a billion consumers worldwide. At the core of this mission is our 100+ loved brands, our 11,000‑strong global team, our 13 best‑in‑class manufacturing sites and four specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission to bring health in your hands at www.opella.com.