Shopper Insights Manager (F/M)

JDE Peet's; Polska; Hybrid; PLN 120,000 - 180,000; Full time

Job summary

JDE Peet’s is seeking a Shopper Insights Manager to translate shopper and market data into strategic business recommendations. You will partner with Sales, Category Development, and Shopper Marketing to drive opportunities, forecast trends, and support category development.

You will lead market research projects, develop analytical tools, and deliver insights that support both short- and long-term business priorities, combining strong analytics with a passion for understanding shoppers and

Qualifications

• 4–5 years of experience in shopper insights, market research, or related FMCG analytics.
• Strong analytical skills to translate data into clear business recommendations.
• Experience with sources like NielsenIQ, YouGov, CMR or similar.
• Advanced Excel and Power BI or other reporting/visualization tools.
• Strong stakeholder management and cross-functional collaboration.
• Fluent English and Polish.

Responsibilities

• Lead shopper insights and market research projects to identify opportunities.
• Manage and analyze data from external research agencies and tracking tools.
• Deliver ad hoc analyses and recommendations supporting Sales teams.
• Develop and improve reporting, analytical and controlling tools, including Power BI and advanced reporting solutions.
• Drive Perfect Store reporting and support commercial execution excellence initiatives.
• Support strategic planning processes, forecasting and channel development analyses.

Skills

Shopper insights

Market research

Power BI

Excel

Stakeholder management

English & Polish

Tools

Power BI

Excel

Job description

As Shopper Insights Manager, you will play a key role in translating shopper and market data into actionable business recommendations that support commercial growth and category development. You will partner closely with Sales, Category Development and Shopper Marketing teams to identify opportunities, evaluate performance and strengthen shopper-centric decision making. In this role, you will lead shopper and market research projects, develop analytical tools and reporting solutions, and provide strategic insights supporting both short- and long-term business priorities. This is an excellent opportunity for someone who combines strong analytical capabilities with business curiosity and a passion for understanding shoppers and retail dynamics.

• lead shopper insights and market research projects to identify business opportunities and shopper trends
• manage and analyze data from external research agencies and tracking tools
• deliver ad hoc analyses and recommendations supporting Sales Teams
• develop and improve reporting, analytical and controlling tools, including Power BI and advanced reporting solutions
• drive Perfect Store reporting and support commercial execution excellence initiatives
• support strategic planning processes, forecasting and channel development analyses

Qualifications

Working at JDE Peet’s is hands‑on, giving you the chance to leave your mark while working together as one team. We’re a fast‑paced company on a mission, focused on what matters most. Our environment demands energy, agility, and bold thinking. If you’re ready to make an impact and grow in a global team, JDE Peet’s is the place for you.

For this role as a Shopper Insights Manager, we’re looking for someone who has the following skills and experience:

• minimum 4–5 years of experience in shopper insights, market research, category management, commercial analytics or related areas within FMCG
• strong analytical skills with the ability to translate data into clear business recommendations
• experience working with market and shopper data sources such as NielsenIQ, YouGov, CMR or similar
• advanced Excel skills and practical experience with Power BI or other reporting/visualization tools
• strong stakeholder management and communication skills with the ability to work cross‑functionally
• fluent English and Polish

Additional Information

Our DE&I Statement

At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.

#unleashyourpossibility #acupofamazing

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure‑play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand‑led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.

Company Description

Who we are?

We are JDE Peet’s. We craft coffee for every cup and build brands for every heart.

JDE Peet’s is the world’s leading pure‑play coffee company, serving approximately 4,400 cups of coffee per second in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focusing on brand‑led growth across three big bets: Peet’s, L’OR, and Jacobs, alongside a collection of 9 local icons; such as Douwe Egberts, Kenco, Pilao, Old Town, Moccona, Super, Gevalia, Friele, Marcilla. In 2024, JDE Peet’s generated total sales of EUR 8.8 billion and employed a global workforce of more than 21,000 employees.

What’s it like to work at JDE Peet’s?

We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment.

Come join our team and discover what your cup of amazing can be!