Senior Tracking & Analytics Specialist

HeadHR; Kraków; On-site; PLN 120,000 - 160,000; Full time

Job summary

HeadHR in Kraków, Poland is seeking an analytics-focused professional to strategize, implement, and scale tracking and reporting capabilities. You will work with GA4, Google Tag Manager and data layers to support commercial KPIs and data accuracy.

You will collaborate with developers and marketing teams, provide training on GA4 reporting, and ensure high-quality data for decision-making.

Qualifications

• Extensive experience with Google Analytics (GA4) and Google Tag Manager.
• Experience with 3rd party marketing analytics tools such as Facebook Pixel, conversion APIs, App marketing SDK, etc.
• Experience with Server-Side Tracking.
• Experience with data warehouses/lakes, BigQuery, SuperMetrics, Braze, etc.
• Practical knowledge of HTML and common Web publishing technologies.
• Comfortable working with data, analysis and reporting.
• Team player with proactive nature and attention to detail.

Responsibilities

• Strategize around best-in-class analytics and insights setups and prepare for scaling of data/reporting capabilities.
• Implementation of Tag Management setups (mainly Google Tag Manager).
• Specify data layer requirements to our developers, support implementation and validate it.
• Collaborate with technical stakeholders to ensure high-quality tracking that supports commercial KPIs.
• Deliver clear and actionable recommendations to improve and optimize tracking setups.
• Establish and systematically perform processes to assess and validate data accuracy.
• Provide training to the marketing team on best practices of using GA4 reports.

Skills

GA4

Google Tag Manager

Data layer

Custom events

Facebook Pixel

Conversion APIs

App Marketing SDK

Server-Side Tracking

BigQuery

SQL / Data warehousing

HTML

Web publishing

Analytics reporting

Tools

Braze

SuperMetrics

BigQuery

Google Tag Manager

Facebook Pixel

Conversion APIs

Job description

• Strategize around best-in-class analytics and insights setups as well as prepare for scaling of data/reporting capabilities.
• Implementation of Tag Management setups (mainly Google Tag Manager).
• Specify data layer requirements to our developers, support them in the implementation and validate the implementation.
• Collaborate with the technical stakeholders in the organization to ensure high quality tracking implementation that supports the commercial KPIs.
• Deliver clear and actionable recommendations to improve and optimize tracking setups.
• Establish and systematically perform processes to assess and validate data accuracy.
• Provide training to the marketing team on the best practices of using GA4 reports.

Kogo poszukujemy?

• Prior experience working extensively with Google Analytics, including GA4, Google Tag Manager, data layer and custom event tracking.
• Experience with 3rd party marketing analytic tools such as Facebook pixels, conversion APIs, App marketing SDK etc.
• Experience with implementing and maintaining Server Side Tracking.
• Some experience with supporting analytics tech, such as data warehouses/lakes, BigQuery, SuperMetrics, Braze, etc.
• Practical knowledge of HTML and common Web publishing technologies.
• Comfortable working with data, analysis and reporting.
• Team player and proactive nature.
• Attention to detail.
• Ambitious and curious on all areas of our technical operations and product development.