Senior Specialist, Digital advertising

Upmpaper; Wrocław; Hybrid; PLN 120,000 - 180,000; Full time

Job summary

A global renewable materials company is looking for a Senior Specialist in Digital Advertising to manage paid media campaigns targeting B2B audiences. The role requires strong experience in digital marketing strategies and a solid command of various advertising platforms. Ideal candidates will be organized, creative, and possess excellent communication skills. A bachelor's degree and proficiency in English are essential. This position supports a hybrid work model in Wrocław, Poland.

Benefits

Development opportunities

Caring community

Impactful job

Qualifications

• 5+ years of experience in the digital advertising industry.
• Deep expertise in B2B demand and lead generation.
• Creative thinker, highly organized and detail-oriented.

Responsibilities

• Build and manage paid media campaigns across various channels.
• Analyze campaign performance and provide insights.
• Collaborate with creative teams to ensure effective ads.

Skills

Digital advertising expertise

B2B marketing experience

Campaign management

Google Ads proficiency

LinkedIn Campaign Manager

Excellent communication skills

Education

Bachelor's degree in marketing or related field

Tools

Meta Business Suite

Google Analytics

Google Tag Manager

Job description

Together we can renew the everyday, for a future beyond fossils! We are looking for a **Senior Specialist, Digital advertising** in UPM Marketing, Sustainability and Communications Hub.**Greetings from your future manager***UPM Marketing,* *Sustainability* *and Communications Hub is located in UPM Business Hub in Wrocław, Poland and provides professional expertise for the global UPM organisation. We conduct activities ranging from graphic design, audio-visual productions, project management, digital communications to digital marketing. We have a key role in ensuring brand and digital marketing alignment as well as increasing internal efficiency. Great end to end experience and team spirit are in the key role within the Hub. We are enthusiastic about what we do, and we enjoy working together.**We are now excited to welcome* *Senior Specialist, Digital advertising passionate about paid media actions that efficiently reach and engage B2B audiences around the world and contribute to company's growth.* *–* Karolina Kuźniacka, Senior Manager of UPM Marketing, Sustainability and Communications Hub.**What you will do*** Build and manage continuous paid media and campaigns across a variety of channels including but not limited to Google Ads, social media platforms (Facebook, Twitter, LinkedIn, Instagram), and programmatic advertising networks* Work closely with the digital marketing analytics team to track and analyze campaign performance, provide insights and detailing campaign results, key learnings and recommendations for future strategies* Collaborate with the content and creative teams to ensure ad creatives are suitable for the campaign selected channels* Manage budgets with precision, ensuring maximum efficiency and impact* Monitor the digital advertising market to spot trends and opportunities, staying updated with the latest marketing technologies and techniques to boost UPM’s paid media strategies* Support digital marketing analytics team with basic analysis e.g. tracking performance and generating reports* Conduct other digital marketing activities as per need* Demonstrate UPM values and nurture the great team spirit at UPM Marketing, Sustainability and Communications Hub**Who you are*** You hold a bachelor’s degree in marketing or a related field, complemented by over five years of solid experience in the digital advertising industry, ideally within a large B2B manufacturing company or providing services to clients in this sector, consistently delivering strong results and notable achievements* You possess deep expertise in demand and lead generation processes specific to large B2B manufacturing environments and your understanding of the customer journey and key touchpoints enables you to design and execute effective strategies that drive measurable business outcomes* You have a very good command of: + LinkedIn Campaign Manager + Meta Business Suite + Google Ads + Programmatic Advertising + Targeting mechanisms and optimization strategies* You have at least basic understanding of (considered as an asset): + Google Analytics + Google Tag Manager + Marketing automation tools* Your skills in communicating and collaborating are highly effective, particularly when it comes to presenting complex information in a clear and persuasive manner* You are creative thinker with the ability to troubleshoot issues and find effective solutions* You are highly organized with an ability to manage multiple campaigns simultaneously in a fast-paced environment with strict deadlines* You have at least C1 level of **English** proficiency (verbal and written) and preferably at least C1 level of **Polish** proficiency (considered as an asset) to ensure effective communication and collaboration with global stakeholders, team and partners, as well as great interpersonal skills and the ability to work effectively with cross-functional teams and external partners**This is what we offer to you*** **A meaningful job:** We have an inspiring purpose ‘We renew the everyday for a future beyond fossils”. Our work is impactful and transformative.* **A caring community:** Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.* **Development opportunities:** We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.* **Responsible employer:** Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.Learn about our and our**Additional information**The position is located in UPM Business HUB Wrocław, Poland.This job requires regular work from office every week in hybrid working model.The position holder will report to Team Leader, Digital marketing enablement at UPM Marketing, Sustainability and Communications Hub.Please apply via the link above and attach your **CV in English latest till November 2, 2025.** Please note that we accept only applications submitted through our online application system. We begin reviewing applications as they are received, and you may be contacted before the application deadline.For support with submitting your application, please contact HR Service Center at [e-mail] or tel. [phone].If you have any concerns about the recruitment and selection process, you can report those online through the UPM Report Misconduct channel using the link: UPM is a material solutions company, renewing products and entire value chains with an extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers. In Poland, UPM is running two factories near Wrocław, a Human Resources Service Center in Kraków and UPM Business Hub at the heart of the city of Wrocław. At the moment, the Wrocław Hub brings together over 600 professionals in customer, supplier and financial services.If you wish to get more insight about who we are, check out this !Follow UPM on | | | |#UPM #materialsolutions #WeRenewTheEveryday#LI-POST#LI-HYBRID