Senior Performance Ad Creative Strategist – Direct Response Ads
At STERRY, we’re not your average Growth Marketing Agency—we’re the rocket fuel behind crowdfunding and e-commerce success. Since day one, we’ve helped clients pull in over $100 million in trackable online revenue. We shatter limits, supercharge brands, and turn every click into cash.
Role Overview
We’re looking for a Creative Strategist to lead the production of direct-response-style video ads that drive real results. This full-time, remote role is ideal for someone with a direct response background, a sharp eye for persuasive storytelling, and the skills to turn insights into high-performing creatives. You’ll collaborate with creators, source new talent, write winning scripts, and optimize creative systems from end to end.
Key Responsibilities
- Write High-Converting Video Scripts: Craft direct response-style scripts with strong hooks, persuasive copy, and clear CTAs.
- Create Briefs for Creators & Designers: Develop clear and strategic briefs that align with brand tone, platform needs, and performance goals.
- Source, Negotiate & Collaborate with UGC Creators: Find new talent, handle onboarding and communication, and ensure timely content delivery.
- Storyboard and Conceptualize Creatives: Translate ideas into visual flows and collaborate with editors to bring concepts to life.
- Analyze Performance & Develop Iterations: Use insights from Meta, Snapchat, Applovin, and YouTube to analyze winning ads and create new iterations.
- Pitch New Creative Ideas Weekly: Lead ideation for fresh hooks, formats, and ad angles to test regularly.
- Implement Creative Systems & Use AI Tools: Streamline workflows, boost productivity with AI, and scale creative output efficiently.
- Collaborate Across Teams: Work with editors, marketers, and brand teams to align creative with performance insights and campaign goals.
Are You Our Perfect Match?
- You’ve crushed direct response campaigns and have a portfolio to prove it.
- Scriptwriting is your jam—you know how to marry persuasion with personality.
- Numbers don’t scare you; you speak ROAS, CTR, and CPA fluently.
- You’ve managed video workflows, storyboards, and freelancer rosters.
- Bonus: You’ve tinkered with AI tools to speed up your creative spark.
Nice-to-Have Skills:
- Familiarity with AI tools for copy, content, or video enhancement
- Experience briefing and managing freelancers or creators
- Understanding of current ad trends in UGC, paid social, and performance creatives
Perks & Vibes
- 100% remote freedom
- Competitive salary (we reward results!)
- Creative playground—test wild ideas without red tape
- Fast-paced team obsessed with growth
Ready to make ad magic and drive real revenue? Apply now and let’s write the next chapter of STERRY’s success—together!