Senior Marketing Data Analyst

Working Nomads; Poland; Remote; PLN 170,000 - 256,000; Full time

Job summary

A global health and fitness leader is seeking a Senior Marketing Data Analyst to enhance its Paid Social channels. The role involves leveraging data insights for strategic decisions in user acquisition, optimizing campaign performance, and creating analytical reports. The ideal candidate will have at least 3 years of experience in a marketing or data analyst role, proficiency in SQL, and familiarity with visualization tools. Join a company dedicated to making a meaningful impact on global health and well-being.

Benefits

Personal and professional growth opportunities

Empowerment to inspire and make an impact

Focus on meaningful outcomes

Qualifications

• At least 3 years in Marketing/Data analyst role.
• Experience with Ad networks tracking setup.
• Upper-intermediate English verbal and written.

Responsibilities

• Analyze datasets and validate data.
• Create dashboards, define metrics, and monitor data integrity.
• Optimize Meta Ads performance and acquisition strategies.

Skills

SQL

Data validation

Analytical thinking

Visualization tools (Tableau, Looker)

Mathematics and quantitative analysis

Marketing metrics understanding

Tools

GA4

Python

Clarisights

Job description

Welcome to Welltech—where health meets innovation! As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For

We are seeking a Senior Marketing Data Analyst to enhance and scale our Paid Social channels, with a focus on Meta Ads. This individual will leverage data insights on how to use the platform efficiently and drive strategic decisions in user acquisition, optimizing campaign performance, maximizing ROI and other metrics.

Key Responsibilities:

Carry out complex analysis of datasets and conduct appropriate data validation

Work with business requirements, detail them into analytical reports/ad-hocs

Improve and develop tracking setup of Meta Ads and other AdNetworks

Reviewing marketing results to improve performance (like revenue increase, reach, or engagement)

Collaborate with team members on business results and drive the impact of data-driven decisions

Create dashboards and reports, define key metrics and monitor the integrity and validity of the data reported

Required skills:

At least 3 years in Marketing/Data analyst role

Knowledge of SQL

Familiarity with data warehousing and ETL/ELT pipelines

Ad networks tracking setup experience (logic setup, communication with developers/GTM)

Experience with visualization tools such as Tableau/Looker etc

Understanding of marketing metrics, funnels, cohort analysis.

Strong in mathematics and quantitative analysis with a passion for numbers and data

Strong analytical and creative thinking skills and the ability to clearly articulate approach, process, and results

Understanding of UA funnel (knowledge on how to work with SRNs and non-SRNs)

Understanding of attribution models.

English Upper-intermediate — verbal and written

Nice to have:

Familiarity with MMP, GA4, Firebase, SKAdNetwork

Knowledge of Python (numpy, pandas, scikit-learn, etc.)

Knowledge of data design/ data modelling

Clarisights familiarity

Why You’ll Love Being Part of Welltech:

Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!