Senior CRM Analyst @ Welltech

Welltech; Warszawa; On-site; PLN 100,000 - 120,000; Full time

Job summary

A leading health-tech company in Poland is seeking a Senior CRM Analyst to drive their CRM strategy through data-driven insights. The role requires over 5 years of experience in analytics, especially with SQL and Tableau, to optimize customer engagement and retention strategies. Join a dynamic team dedicated to improving health and well-being worldwide.

Benefits

Training budget

Lunch card

Innovative work environment

Qualifications

• 5+ years of experience in a CRM, Marketing, or Product Analyst role.
• Advanced SQL skills, including complex joins and subqueries.
• Experience with subscription-based monetization.

Responsibilities

• Act as the key analytical owner for customer segments.
• Conduct in-depth analysis of customer behavior to influence CRM campaigns.
• Design, build, and maintain advanced Tableau dashboards.

Skills

SQL

Data visualization

A/B testing

Customer behavioral analysis

Communication skills

Python

Tools

Tableau

CRM

Boost

Job description

Senior CRM Analyst @ Welltech

Warszawa, Warsaw, Masovian Voivodeship, Polska

Welcome to Welltech – where health meets innovation! As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with three life‑changing apps, all designed to boost well‑being for millions. Our mission is to improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys – all powered by a diverse team of over 750+ passionate professionals with presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. We strive to be proactive wellness partners for our users while continually evolving ourselves.

Candidate journey: Recruiter call → Technical conversation → Meet the hiring manager → BC task → Meet the leadership team

What You'll Love About Welltech

• Grow Together: Culture that champions personal and professional growth.
• Lead by Example: Empowered to inspire and make an impact.
• Results‑Driven: Focus on meaningful outcomes, not just effort.
• We Are Well‑Makers: Movement that creates a healthier, happier world.

What We're Looking For

As a Senior CRM Analyst, you will play a key role in informing our CRM strategy and ensuring data‑driven decisions. You will serve as an analytical partner for the CRM team, transforming complex data into actionable strategies and influencing the direction of our customer communications.

Key Responsibilities

• Act as the key analytical owner for customer segments.
• Conduct advanced, in‑depth analysis of customer behavior, identifying and modeling key drivers for engagement, retention, churn, and LTV to influence CRM campaigns.
• Analyze the entire customer journey and lifecycle, identifying key moments of friction and opportunity; provide data‑driven recommendations to optimize onboarding, retention, and pre‑churn journeys.
• Partner with the CRM team to design, monitor, and analyze complex A/B and multivariate tests; own the analytical lifecycle from hypothesis validation to post‑test insights.
• Design, build, and maintain advanced Tableau dashboards and reports that translate complex data into clear insights; conduct root‑cause analyses on performance trends.
• Lead complex analytical projects with manageable risks and resource requirements; mentor junior analysts and explain complex concepts to the team.

Required Skills

• 5+ years of experience in a CRM, Marketing, or Product Analyst role.
• Advanced SQL skills, including complex joins, subqueries, and analytic functions (e.g., window functions).
• Advanced knowledge of A/B testing – experimental design and statistical analysis.
• Advanced proficiency with data visualization tools, eg, Tableau.
• Experience with cohort analysis and deep understanding of the customer behavioral lifecycle.
• Experience with subscription‑based monetization.
• Intermediate knowledge of Python.
• Proven ability to work independently with limited supervision on problems of diverse and complex scope.
• Excellent communication skills, capable of explaining complex concepts to both technical and non‑technical stakeholders to build consensus.

Nice to Have

• Knowledge of marketing attribution models and/or tools.
• Experience with offers, vouchers, or other loyalty/incentivization strategies.

Additional Requirements – Tools and context commonly used: Boost, CRM, Tableau, SQL, Testing, Data visualization, Python, Communication skills. Experience with sport subscription, private healthcare, international projects, training budget, lunch card.