Senior Campaign Manager

Vonage; Wrocław; Hybrid; PLN 120,000 - 180,000; Full time

Job summary

Vonage is seeking a Campaign Manager for Developer, Partner, Enterprise, and Corporate audiences in the API Business Unit. You will own end-to-end campaigns that reach developers, partners, and enterprise buyers and align with business outcomes.

You will collaborate with developer relations, partner teams, and corporate communications to deliver narrative-led campaigns across channels, driving pipeline and revenue.

Qualifications

• 3+ years of campaign management in B2B SaaS/tech.
• Experience planning and executing multi-audience, multi-channel campaigns.
• Proven ability to deliver integrated campaigns with measurable outcomes (pipeline/revenue).
• Strong understanding of ABM architecture and demand gen.
• Experience with ABX/ABM tools like 6Sense is a plus.
• Working knowledge of marketing automation platforms.

Responsibilities

• Define campaign requirements, objectives, and plans with cross-functional teams.
• Create end-to-end ABM plans for multiple audiences from brief to launch.
• Build ABM segments and coordinate with Marketing Operations for orchestration.
• Collaborate with content, brand, editorial, social, and DG teams.
• Manage timelines, dependencies, and budgets for campaigns.
• Brief internal teams and agencies using the messaging framework.
• Ensure assets align with brand guidelines and messaging.
• Monitor campaign performance and report on KPIs.
• Use data to optimize campaigns and inform future plans.
• Own campaign outcomes including pipeline and revenue targets.
• Maintain strong stakeholder relationships across teams.

Skills

Campaign management

ABM campaigns

Multi-channel marketing

Demand generation

Project management

Cross-functional collaboration

Data-driven decisions

Marketing automation

ABX tools

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Monday.com

JIRA

HubSpot

Job description

Join Vonage and help us innovate cloud communications for businesses worldwide!

Why this role matters

As Campaign Manager for Developer, Partner, Enterprise and Corporate audiences in the API Business Unit, you will own the planning,executionand outcomeof campaigns that reach and engage some of our most strategically important audiences-from developers and technology partners to enterprise buyers and corporate stakeholders.

This is a cross-functional execution role at the heart of our campaign framework. You will work closely with the developer relations and partner teams to support their Go-to-market motions, and with corporate communications, broader campaigns, and the demand generation functions to build and deliver campaigns that are narrative-led, audience-relevant, and tied to measurable business outcomes.

You will play a critical role in ensuring that our campaigns reach the right audiences through the right channels-and that every campaign you deliver is consistent with our Strategic Campaign architecture, brand positioning, company goalsand deliverresults.

This role requires deep campaign expertise, a structured approach to planning, and the ability to operate with precision across complex, multi-audience programmes

What you will do

• Work with developer relations, partner, enterprise, and corporate teams to define campaign requirements, objectives, and plans
• Build out end-to-end campaign plans for developer, partner, enterprise, and corporate audiences from brief through to launch and performance reporting
• Build and manage ABM campaign plans across1:manyand1:fewtiers, ensuring the right accounts are targeted with the right content and channels at the right time
• Work with content, brand, editorial, social, and demand generation teams to deliver on campaign plans
• Manage campaign timelines, dependencies, and deliverables, ensuring campaigns are executed on time and within budget
• Build ABX campaign segments and work with Marketing Operations to orchestrate campaigns across the right accounts and audiences
• Brief and collaborate with internal teams and external agencies where required, using the approved messaging architecture as the anchor document
• Ensure all campaign assets and communications are consistent with campaign messaging and brand guidelines
• Monitor and report back on campaign performance against initiative-specific KPIs not generic metrics
• Use performance data and insights to inform optimisation recommendations and feed learnings back into future campaign planning
• Responsible for outcomes of the campaigns you manageandensure theydeliver against the campaign KPIs including pipeline and revenue
• Maintain strong working relationships with stakeholder teams to ensure campaigns are aligned with their priorities and that feedback loops are in place

What you will bring

• Experience in B2B campaign management, including ABM campaign, with a strong understanding of how to plan and execute campaigns across multiple audiences and channels
• Deep understanding of campaign architecture — able to build and manage multi-touch, multi-audience campaign structures, not just execute individual tactics
• Experience working with or marketing to developer, partner, or enterprise audiences is a strong advantage
• Experience in digital marketing channels and tactics (e.g. paid social, display, email, search) with a working knowledge of how to integrate digital execution into broader integrated campaign plans
• Experiencewith demand generation,deliveringpipeline and understandinghow campaigns connect to revenue outcomes, not just awareness or engagement
• Solid project management skills with the ability to manage multiple campaigns, timelines, and stakeholders simultaneously without dropping the ball on detail
• A collaborative, cross-functional working style with success working across campaigns, content, brand and DG
• Data-driven approach with the ability to track, measure, and report on campaign performance and translate insights into action
• Experience with ABX/ABM tools such as 6Sense and marketing automation platforms
• Strong communication skills both written and verbal with the ability to brief teams clearly and keep stakeholders informed
• Positive, agile mindset with a high-performance orientation and willingness to adapt as priorities evolve

What's required

• 3+ years of campaign management experience in a B2B SaaS, software, or high-tech environment
• 3+ years of digital marketing experience with the ability to plan and activate digital-first campaigns that drive measurable engagementand resultsacross the funnel
• Bachelor's degree in Marketing, Business, or equivalent experience
• Proven track record of delivering integrated, multi-channel campaigns with clear business outcomes (pipeline, revenue, or product adoption)
• Proven experience executing ABM campaigns across multiple tiers (1:many,1:few), with demonstrable results in account engagement and pipeline influence
• Working knowledge of intent data and how to apply it to campaign targeting, timing, messaging, and channel selection
• Experience working within a defined campaign framework or methodology
• Experience working with cross-functional teams including content, brand, sales, and product marketing
• Strong attention to detail and ability to manage competing priorities
• Data-driven mindset to drive campaign performance and optimizations
• Experience with project management tools (e.g. Monday.com, JIRA) and marketing platforms
• Familiarity with ABX/ABM tools such as 6Sense is a plus
• Familiarity with AI and LLMs, with a mindset geared toward leveraging them in daily work

There’s no perfect candidate. You don't need all the preferred qualifications to make a valuable impact on our team. Our employees and customers come from diverse backgrounds, so if you're passionate about what you could achieve at Vonage, we'd love to hear from you.

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Who we are:

Vonage is a global cloud communications leader. And your talent will further help brands - such as Airbnb, Viber, WhatsApp, and Snapchat - accelerate their digital transformation through our fully programmable-based unified communications, contact center solutions, and communications APIs. Ready to innovate? Then join us today.

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.

At Vonage, we celebrate diversity, as it is in the best interest of our employees, customers, and community to do so! Vonage is proud to be an equal opportunity workplace. We are committed to equal employment opportunity for all, including equivalent pay, and will not discriminate against an applicant or an employee based on gender/gender identity, race, color, ancestry/ethnicity, religion/conviction of belief, creed, national origin,sexualorientation, genetic information, age, citizenship, marital status, pregnancy, disability, military status, political beliefs, family status and any other category protected by applicable law. If you would like to see a copy of our EEO policy, orifyou have a disability or special need that requires accommodation, please let us know by [e-mail] .