Remote Paid Ads Specialist — USA Market Focus

Alyne.io; Polska; Hybrid; PLN 30,000 - 40,000; Full time

Job summary

Alyne.io is hiring a Paid Ads Specialist/Expert to plan, execute, optimize, and analyze paid campaigns for international clients, with a strong emphasis on the USA market. This hands-on role requires deep knowledge of multiple platforms and a data-driven mindset.

The successful candidate will manage campaigns across Google, Facebook, LinkedIn, and more, ensure aggressive conversion goals, and collaborate with a creative team to deliver compelling ads.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business Administration, or related field.
• 3+ years of experience in digital marketing, with a focus on paid advertising.
• Proven track record of managing successful paid advertising campaigns across multiple platforms.
• In-depth knowledge of digital advertising platforms, including Google Ads (Search, Display, Video), Facebook Ads Manager, LinkedIn Ads, Local Service Ads, etc.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work effectively cross‑functionally.
• Google Ads certification and/or other relevant certifications are a plus.

Responsibilities

• Develop and execute comprehensive paid advertising strategies aligned with company goals and target audience.
• Identify KPIs and set measurable objectives for each campaign.
• Conduct thorough audience research and segmentation to optimise targeting and messaging.
• Create, launch, and manage paid advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, Local Service Ads, TikTok, and other relevant platforms.
• Monitor campaign performance daily and make data-driven adjustments to optimise results.
• Implement A/B testing strategies to improve ad performance and conversion rates.
• Manage budgets effectively to maximise ROI and ensure campaign objectives are met.
• Collaborate with the creative team to develop compelling ad creatives, including copywriting, imagery, and video content.
• Ensure all ad creatives adhere to brand guidelines and resonate with the target audience.
• Generate regular reports to track progress against KPIs and provide insights for optimisation.

Skills

Paid advertising

Digital marketing

Analytics

Campaign management

Communication

Cross-functional work

Education

Bachelor's degree in Marketing, Advertising, Business Administration, or related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Local Service Ads

Looker Studio

Google Analytics

Job description

Alyne.io is hiring a Paid Ads Specialist/Expert to plan, execute, optimize, and analyze paid campaigns for international clients, with a strong emphasis on the USA market. This hands-on role requires deep knowledge of multiple platforms and a data-driven mindset.

The successful candidate will manage campaigns across Google, Facebook, LinkedIn, and more, ensure aggressive conversion goals, and collaborate with a creative team to deliver compelling ads.