Product Owner Digital Commerce [Digital RTC/SEM]

Heineken; Kraków; On-site; PLN 160,000 - 260,000; Full time

Job summary

HEINEKEN Kraków is seeking a Product Owner for Digital Commerce (SEM/RTC) to define the feature roadmap and ensure alignment with epics and outcomes. You will work with Senior Product Owners, the touchpoint lead, and D&T stakeholders to shape both functional and technical aspects of the product.

You will refine backlogs, drive value, and stay current with trends. The role requires 5+ years in digital product management, experience with mobile apps, and strong analytics.

Qualifications

• Bachelor’s or Master’s degree (preferably in business or engineering)
• 5+ years in digital product management
• Experience with mobile applications, both in use and discovery phase
• Understanding of digital product lifecycle, omnichannel strategy, e-commerce capabilities
• Experience with product analytics, observability and data tools
• Strong analytical and problem-solving skills
• Flexible mindset and willingness to take on challenges
• Expertise in digital commerce platforms
• Agile leadership and stakeholder management
• Excellent communication and collaboration abilities
• Preferred: Agile/Scrum/Product Management certifications and AI toolset usage
• Capability to lead enterprise-wide releases of mobile applications
• Knowledge of ERP/CRM systems is a plus

Responsibilities

• Support operational execution of product strategy, roadmap and value proposition aligned with RTC strategy
• Use data to monitor platform performance and define business outcomes with KPI framework
• Own end-to-end product lifecycle from ideation to deployment and optimization
• Lead cross-functional teams and collaborate with design, engineering, and business stakeholders
• Plan sprints, manage dependencies and cross-portfolio collaboration
• Refine product backlog to maximise reusability across operating companies
• Champion change management and stakeholder engagement
• Collaborate with Senior Product Owner, Sales and other teams to optimize customer journeys
• Communicate expectations and emerging user needs to teams and stakeholders

Skills

Digital product management

Mobile apps

Product analytics

Agile leadership

Communication

Stakeholder management

Problem solving

Education

Bachelor’s or Master’s degree

Job description

Product Owner Digital Commerce [Digital RTC/SEM]

Function: Digital & Technology

Digital & Technology Team (D&T) is an integral division of HEINEKEN Global Shared Services Center. We are committed to making Heineken the most connected brewery. That includes digitalizing and integrating our processes, ensuring best-in‑class technology, and embedding a data‑driven culture. By joining us you will work in one of the most dynamic and innovative teams and have a direct impact on building the future of Heineken!

Would you like to meet the Team, see our office and much more? Visit our website: Heineken (heineken-dt.pl)

Sales Force Automation (SFA) is the domain of tools that equip field sales representatives with everything they need to execute in‑store – order taking, outlet visits, merchandising checks, and data capture – often in environments with limited or no connectivity. SEM is HEINEKEN’s SFA platform, built as a .NET MAUI offline‑first mobile application that keeps sales reps productive regardless of network conditions and syncs seamlessly once connectivity is restored. The product is under active development across multiple product teams working in parallel on different capability areas, and it’s live today in roughly 40 countries worldwide, supporting field sales operations at global scale. We’re now investing in transforming SEM into a modular system – one that can flex to the distinct commercial needs of highly varied markets.

The Product Owner is accountable and responsible for defining the feature roadmap and making sure this is connected to the epics and outcomes (impact & value). This is done by aligning with the Sr. Product Owners, the touchpoint lead and with other (business & D&T) key stakeholders. For both the functional, non‑functional and technical sides of the product/capability or solution that falls within the scope of the product owner. The product owner defines the outcomes (what) and key success criteria of the features. The product owner facilitates the refinement process of the product team and prioritises the backlog according to team‑specific and portfolio priorities based on impact & value. The product owner remains up to date on both technical and methodological trends and best practices. The product owner validates whether the deliveries of the product team meet the set success criteria and KPIs.

Your responsibilities would include:

• Support operational execution of product strategy, roadmap, and value proposition aligned with our RTC strategy and following the DBB foundations
• Use data and analytics to monitor platform performance within your specific domain, customer behaviour, and adoption. Partner closely with the Value Measurement & CX team to define and track business outcomes. Implement OKRs and a robust KPI framework to steer priorities and effectiveness consistently across markets.
• Own the end‑to‑end product lifecycle within a specific domain/set of features, from ideation to deployment and optimisation.
• Lead and empower cross‑functional teams, fostering innovation and continuous improvement. Working closely with design, engineering, experimentation, and business‑facing stakeholders, as well as customers, to build out business cases & roadmaps that deliver value to Heineken.
• Works across stakeholders (product, operating companies, region, etc.) to plan the sprints, including deciding on sprint content and priority; manages dependencies and cross‑portfolio collaboration, including trade‑offs (time vs effort vs features vs value).
• Maintains and refines the Product Backlog at feature level with a view to maximising reusability between OPCOs (our operating companies), driving backlog, prioritising based on aligned value best practices/guidelines.
• Champion change management and stakeholder engagement, fostering a culture of innovation and continuous improvement.
• Collaborate with Senior Product Owner, Sales, Trade Marketing, MtC process teams, D&T, teams to optimise customer/user journeys.
• Communicate expectations, business impacts, and emerging user needs to teams and stakeholders.

You are a good candidate if you have:

• Required:
  • Bachelor’s or Master’s degree (preferably in business or engineering)
  • 5+ years in digital product management
  • Experience with mobile applications, both those already in use and those still in the early discovery phase.
  • Understanding of digital product lifecycle, omnichannel strategy, key e‑commerce capabilities
  • Experience with product analytics, observability, data analytics tools, and leading large‑scale change
  • Strong analytical and problem‑solving skills
  • Flexible mindset and up for a challenge
  • Expertise in digital commerce platforms
  • Agile leadership and stakeholder management
  • Excellent communication and collaboration abilities
• Preferred:
  • Additional certifications in Agile, Scrum, or Product Management (PSPO I, CSPO, Pragmatic or equivalent)
  • Capability to utilize AI toolset to accelerate day‑to‑day workflows and product work
  • Capability to lead enterprise‑wide releases of mobile applications
  • Well‑founded expertise in change management and coordination
  • Basic knowledge of ERP/CRM systems’ capabilities is a plus

At HEINEKEN Kraków, we take integrity and ethical conduct seriously. If someone has concerns about a possible violation of legal regulations indicated in Polish Whistleblowing Act or our Code of Business Conduct, we encourage them to speak up. Cases can be reported to global team or locally (in line with the local HGSS Whistleblowing procedure) by selecting proper option in this tool or by communicating it on hotline.

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