Product Marketing Manager (B2B SaaS, US Market)

Livechat; Wrocław; Hybrid; PLN 80,000 - 120,000; Full time

Job summary

A dynamic technology company based in Wrocław is seeking a Product Marketing Manager to own product positioning and drive measurable growth through storytelling and data analysis. The ideal candidate should have 4-8 years in B2B SaaS marketing, focusing on website performance and collaboration with cross-functional teams. This role offers a hybrid work model with unlimited paid time off, aiming for a thriving workplace culture.

Benefits

Unlimited paid time off

Private health care

Multisport card

Qualifications

• 4–8 years in B2B SaaS marketing, ideally in ecommerce or customer service.
• Proven ability to build and optimize product narratives.
• Experience using AI tools for research, content generation, or analytics.

Responsibilities

• Help evolve product positioning and messaging.
• Plan and execute web initiatives ensuring brand narrative consistency.
• Leverage analytics to measure messaging effectiveness.

Skills

Storytelling

Strategic thinking

Analytical mindset

Independence

Curiosity

Tools

GA4

Ahrefs

Looker Studio

HubSpot

Salesforce

Job description

Text builds AI-powered customer communication tools used by thousands of businesses worldwide.

We’re looking for a Product Marketing Manager who can turn SaaS products into clear, credible stories that move the market. You’ll work together with the Head of Website Experience to shape positioning, launch new pages, and scale our product narratives across websites.

Your mission: owning the website as a growth engine, leveraging proper communication and positioning of our product, winning hearts of customers through storytelling and driving measurable growth through data, experimentation, and smart use of AI.

What you’ll do

Help evolve product positioning and messaging (with the Head of Website Experience) for our core brands (LiveChat, HelpDesk, ChatBot, and Text) tailored to B2B audiences in the US.

Plan and execute web initiatives, ensuring brand narrative and funnel consistency across SEO, content, and design.

Own product-related website sections: page structure, UX flow, and conversion performance. You will collaborate closely with the UI Designer, Web Engineer, and SEO Manager.

Use AI tools for research, audience analysis, message testing, and brief creation to build scalable workflows that balance speed and precision.

Collaborate with the Content Automation Specialist and Content Writer to create high-impact communication, stories, landing pages, and enablement assets that connect product value to customer outcomes.

Leverage analytics to measure messaging effectiveness and conversion across touchpoints; build hypotheses, run experiments, and iterate.

Research competitors, market shifts, and customer insights to refine value propositions and identify new opportunities for differentiation.

Partner with Product, Sales, and Customer Success teams to ensure tight message-market fit and consistency across the buyer journey.

What good looks like (first 90 days)

Ship performing product related landing pages in a predictable way.

Monitor data for product-related web pages and funnels, tracking traffic, conversion, and influenced pipeline.

Introduce or refine AI workflows for planning and team management.

Document key insights from competitor and market research to inform upcoming product stories.

Required experience

4–8 years in B2B SaaS marketing, ideally in the ecommerce / customer service space.

Understanding the conversion funnel of the SaaS products.

Proven ability to build and optimize product narratives and go-to-market frameworks.

Hands-on with website content, UX flows, and modern SEO/GEO/AEO standards.

Experience using AI tools for research, content and media generation, or analytics plus strong editorial judgment and reliability.

Comfortable interpreting analytics (GA4, GSC, Looker Studio) to measure and improve performance.

Experience collaborating with Product, Sales, and cross-functional marketing teams.

Skills and traits we value

Storytelling that connects product value to customer outcomes.

Strategic thinking that translates insights into scalable workflows.

An analytical and experimental mindset: measuring, testing, and adapting fast.

Being driven by results and hungry for success.

Independence and proactiveness: taking ownership and delivering without waiting for direction.

Curiosity about market shifts and eagerness to pioneer new approaches.

Excitement about leveraging the Text ecosystem (LiveChat, ChatBot, HelpDesk, Text) and building from existing scale.

Tools you’ll likely use here

(You don’t need every logo; show depth where you have it.)

GenAI and productivity: ChatGPT, Claude.

SEO and research: Ahrefs, Google Search Console, SurferSEO.

Analytics: GA4, Looker Studio, Clarity, product analytics tools.

CMS: Statamic, WordPress; basic familiarity with HTML/MD/GitHub.

Automation and CRM: HubSpot, Salesforce.

Design and collaboration: Figma, Canva, ClickUp, or Jira.

Nice to have

Experience with lifecycle marketing.

Web experimentation (A/B testing, messaging or UX tests).

Original research or storytelling assets that generated measurable impact.

Familiarity with AI-driven content QA and governance.

Success metrics (owned/influenced)

Conversion rates on key product-driven web pages.

Quantity and quality of conversions.

Qualified traffic growth and improved message engagement.

Adoption and ROI of AI-enabled marketing workflows.

Influenced opportunities and pipeline contribution from web pages.

Cycle time from idea, to launch, to measurable impact.

How we work

We’re a hybrid team – remote when it makes sense, onsite when it matters most.

Once per quarter, your whole team spends 5 working days together at our Wrocław office – a time for focused execution, unblocking work, and driving key outcomes.

Our office is open year-round – drop by anytime.

We don’t want you to worry about all the basic benefits - like a Multisport card, private health care, or a home office equipment budget.

What we really want you to feel and what we believe in is that the real benefits come from the culture we’ve built.

With a hybrid work model, unlimited paid days off and sick days policy, an environment focused on outcomes instead of worked hours, and people dedicated to their work, you’ll find a workplace where you can thrive.

Do you already feel like you belong here?

It’s time to fill out the application form and attach your CV. Here’s what happens next in our fully remote recruitment process:

Interview with our recruitment specialist

Get yourself something to drink and let’s talk. Tell us about your professional experience, the results of your work, and your values. We’ll tell you a little bit about the company, products, and company culture. We’ll also talk about the money and your availability.

Video call with your future teamleaders

At this stage, we’ll test your craft to see the value you can bring to the company. The most important part? You’ll find out everything about the challenges in your role, and we’ll find out everything we need to know about your experience.

We’ll give you a project to work on for a few hours. You’ll also meet the people that’ll give you tips, advice, and access to data and tools so you can feel like you’re already a part of the team. Get familiar with our atmosphere, the workflow, and the people. All in all, we’ll help you make awell-informed decision.