product designer for customer engagement

HelloFresh; Warszawa; On-site; PLN 180,000 - 240,000; Full time

Job summary

HelloFresh ищет опытного дизайнера продукта для лидерства в создании комплексных UX-опытов в рамках лояльности, наград, рекомендаций и персонализации. Вы будете превращать бизнес-задачи и поведение пользователей в мотивирующие и релевантные решения.

Работа предполагает сотрудничество с командами Product, Engineering, Data, Research, Marketing, CRM и Content Design; использование AI-инструментов и дизайн-системы для масштабируемых решений. Требуется 4–6+ лет опыта и сильное портфолио.

Qualifications

• 4–6+ лет опыта в дизайне продуктов, охват, сложность и влияние ценят больше чем годы.
• Сильное портфолио, демонстрирующее end-to-end владение сложными потребительскими решениями и результатами.
• Опыт независимого решения неоднозначных задач, влияния на направление продукта.

Responsibilities

• Ведите дизайн опыта на уровне лояльности, вознаграждений, реферальной программы и открытий; создавайте мотивирующие и релевантные концепты.
• Переводите бизнес-проблемы и поведение клиентов в понятные UX-решения для вовлечения и удержания.
• Согласуйте направление продукта с командами Product, Engineering, Data, Research, Marketing, CRM и Content Design.

Skills

UX дизайн

Взаимодействие с пользователями

Прототипирование

Дизайн визуал

AI в дизайне

Tools

Figma AI

Claude

Claude Code

Gemini

Job description

Описание: HelloFresh operates a subscription-based, direct-to-consumer food business offering meal kits, ready-to-eat meals, pet food, and premium meat and seafood. Its HelloTech organisation builds the digital products, shared platforms, and data-driven systems that support the end-to-end food experience for millions of customers across international markets.

Задачи

Lead the end-to-end design of high-impact UX experiences across loyalty, rewards, referrals, discovery, cooking, and other engagement mechanics; Design experiences that encourage customers to return, participate, explore, share, and gain more value over time; Translate complex customer and business problems into simple, motivating, and relevant experiences that drive engagement, retention, lifetime value, and referral-driven acquisition; Shape product direction across the customer lifecycle with Product, Engineering, Data, Research, Marketing, CRM, and Content Design; Connect customer needs, behavioural insights, commercial goals, and emerging technology into coherent product directions; Balance long-term vision with tactical improvements that generate measurable impact; Use quantitative and qualitative insights to identify opportunities, develop hypotheses, and design high-impact experiments; Translate customer behaviour and business signals into actionable design opportunities; Explore how rewards, incentives, personalization, and social sharing influence customer motivation and behaviour; Integrate AI into discovery, research synthesis, ideation, prototyping, and design-to-code workflows; Explore AI-native engagement experiences involving personalization, recommendations, adaptive experiences, and conversational interactions; Apply design judgment to AI-generated outputs; Create polished, intuitive experiences with strong visual hierarchy, interaction design, motion, micro-interactions, content, and usability; Improve the quality and coherence of Engagement experiences; Contribute patterns, practices, and examples that help other designers deliver stronger work; Give and seek thoughtful critique; Create reusable patterns and modular experiences that scale across journeys, brands, markets, and customer segments; Partner with design system teams and contribute Engagement-specific patterns; Reduce design debt and fragmentation while enabling faster experimentation; Guide cross-functional partners through ambiguity and trade-offs; Build alignment through clear communication, evidence, and design rationale; Support other designers through critique, collaboration, and knowledge sharing.

Требования

4–6+ Years of product design experience, with scope, complexity, and impact valued over years alone; Strong portfolio demonstrating end-to-end ownership of complex consumer experiences through shipped outcomes and learning; Experience independently navigating ambiguous problems, making design decisions, and influencing product direction; Strong experience designing B2C consumer products; Understanding of customer motivation, frequency, habit formation, retention, and advocacy; Deep understanding of experimentation and the ability to translate behavioural data, customer insights, and business metrics into design opportunities; Ability to balance commercial outcomes with customer value, trust, and long-term relationship quality; Strong expertise in interaction and visual design, including hierarchy, information architecture, responsive behaviour, motion, and micro-interactions; Ability to simplify complex experiences and explain what makes an experience effective; Regular use of AI across discovery, synthesis, ideation, prototyping, or execution; Comfort with Figma AI, Claude, Claude Code, Gemini, or similar technologies; Experience creating reusable patterns or modular solutions across journeys, customer contexts, brands, or markets; Ability to navigate ambiguity, challenge assumptions, identify opportunities, and establish direction independently; Ability to build alignment across disciplines without formal authority; Ability to communicate complex problems, customer insights, hypotheses, trade-offs, and business rationale clearly; Nice to have: experience with e-commerce, subscription, marketplace, loyalty, social, content, or other high-frequency digital experiences.

Условия

Access to workspace at Warsaw Centre Point with showers, breakout zones, outdoor space, cycle parking, coffee, soft drinks, and fruit; Collaboration with international HelloTech teams and experienced engineering and product partners; Opportunity to work on systems supporting 6+ million customers and complex supply chain operations; Opportunity to influence architecture, design, quality, and ways of working in an autonomous product-led setup; Opportunity to drive decisions from problem definition to production and improve long-term scalability.