PPC specialist

Fintecharbor; Warszawa; On-site; PLN 60,000 - 80,000; Full time

Job summary

A fintech consulting company based in Warsaw is seeking a targeting specialist to create and manage advertising campaigns across various platforms including Google Ads and Facebook. Candidates should have at least 2 years of relevant experience, strong analytical skills, and a good command of English. Join us to be part of an innovative team focused on helping digital businesses thrive.

Benefits

Compensation for training

Regular team building activities

Qualifications

• At least 2 years of experience in advertising campaigns.
• Fluent English (B2 or higher).
• Willingness to work with Tier-1 and Tier-2 markets.

Responsibilities

• Create advertising campaigns in Google Ads.
• Write ad copy and create design briefs.
• Monitor campaign performance metrics.
• Set up web analytics and track conversions.

Skills

Experience in Google Ads

Experience in Facebook Ads

Experience in X Ads

Experience in LinkedIn Ads

Google Analytics 4 proficiency

Google Tag Manager skills

Proficient in Excel/Google Spreadsheets

Tools

Google Ads Editor

Facebook Ad Account and Pixel

Job description

Fintech Harbor Consulting is a reputable team of fintech lawyers with offices in the UK, Poland, Israel, and Ukraine. We offer comprehensive consulting services to fintech, crypto, and digital businesses worldwide.

With us, you’ll gain insight into the specifics of these industries and learn how to turn them into our clients using marketing tools.

You are a suitable candidate if you have experience as a targeting specialist, media buyer, or PPC specialist, have English proficiency at level B2 or higher, and seek to gain experience working in Tier-1 and Tier-2 countries.

Responsibilities:

• Creating advertising campaigns in Google Ads (Search, PMax, Remarketing, GDN)
• Selecting targeting options, keywords, and negative keywords for campaigns, setting up retargeting and campaigns of various formats
• Writing ad copy and creating design briefs for designers
• Creating advertising campaigns in Facebook Ads: target ads for new audiences, video ads, sponsored posts, and engagement campaigns
• Creating advertising campaigns in X ads, LinkedIn ads
• A/B testing of ads, extensions, and targeting
• Regular optimization of advertising campaigns: working on search queries, bid adjustments, and campaign restructuring
• Monitoring and adjusting key performance indicators of advertising campaigns: ROMI, CPA, CPL, Net Profit, share of advertising expenses
• Monitoring key quality indicators of advertising campaigns: CTR, CPC, CPM, Quality Score
• Analyzing advertising results, identifying growth opportunities, problematic traffic segments, audiences, etc.
• Basic setup of web analytics (Google Analytics 4, Google Tag Manager): checking events, setting up goals, writing briefs for event implementation, setting up advertising system pixels through Google Tag Manager
• Competitor analysis
• Daily reporting on performance indicators
• Participation in shaping the company’s digital tools development strategy
• Involvement in expense planning and selection of categories for promotional activities

Requirements:

• At least 2 years of experience in creating and managing advertising campaigns in Google Ads, Facebook Ads, X Ads, and LinkedIn Ads
• Experience with Google Analytics 4 (ability to set up goals, track conversions, analyze advertising effectiveness and traffic quality)
• Experience with Google Tag Manager (ability to deploy and configure tags for advertising systems)
• Proficiency with tools such as Google Ads Editor, Facebook Ad Account and Pixel
• Knowledge of Microsoft Excel / Google Spreadsheets
• Responsibility — you can keep agreements
• Willingness to learn and work with Tier-1 and Tier-2 markets
• Ability to analyze trends across various categories

Conditions:

• Mon-Fri from 9/10 am to 6/7 pm with a lunch break
• We conduct regular team building activities (training, games, parties)
• Compensation for training

If your experience meets the requirements of the vacancy, send your resume and we will arrange an interview. If you see a discrepancy in any of the points but are convinced that you will be the best candidate for this position, please explain in your cover letter why you should be chosen.

Send your resume and join our dream team!