Performance Marketing Specialist

ALK-Abello; Kraków; On-site; PLN 40,000 - 50,000; Full time

Job summary

A global healthcare company in Kraków is seeking a Performance Marketing Specialist to execute and optimize digital paid media campaigns. You will collaborate with creative teams and media planners to improve digital initiatives. Ideal candidates have experience in performance marketing and are proficient in Meta and LinkedIn Ads Managers. This role offers flexible working hours and attractive benefits in a supportive environment.

Benefits

Multicafeteria

Private medical care

Life insurance

Company bikes

Birthday leave

Christmas vouchers

Qualifications

• Proven experience in performance marketing or paid media roles.
• Experience running A/B tests and implementing optimization techniques.
• Experience in healthcare, pharma, B2B, or regulated industries is a plus.

Responsibilities

• Execute paid media campaigns across Meta, LinkedIn, and Google Ads platforms.
• Optimize campaigns in real-time, ensuring performance goals are met.
• Track pacing, budget spend, and campaign KPIs while proactively identifying risks or opportunities.

Skills

Performance marketing

Meta Ads Manager

LinkedIn Ads Manager

Analytical skills

Marketing analytics tools

A/B testing

Data-driven mindset

Strong communication

Job description

Overview

Join ALK on our journey to transform allergy care through digital innovation ALK is on an ambitious journey to become the preferred allergy company globally, with a strong investment in digital engagement and customer-centric innovation. Our Digital Customer Engagement & Digital Excellence division plays a key role in this transformation, aiming to connect with people earlier in their allergy journey through omnichannel campaigns, digital tools, and strategic partnerships such as telehealth and in-pharmacy services.

To support this mission, we are now looking for a Performance Marketing Specialist to join our growing global Digital Marketing team in Krakow.

Your role as Performance Marketing Specialist

As Performance Marketing Specialist, you will be responsible for executing and optimizing digital paid media campaigns across channels such as Meta, LinkedIn, and Google. Working in close collaboration with creative teams, media planners, and fellow digital marketers, your work will directly contribute to the visibility and effectiveness of ALK’s digital initiatives globally.

You will report to the Associate Director, Digital Marketing & Digital Product, and be part of a high-impact team focused on driving measurable marketing outcomes and innovative digital strategies.

Main responsibilities

• Execute paid media campaigns across Meta, LinkedIn, and Google Ads platforms.
• Optimize campaigns in real-time, ensuring performance goals are met.
• Track pacing, budget spend, and campaign KPIs while proactively identifying risks or opportunities.
• Collaborate with media planners on campaign targeting, messaging, and platform selection.
• Align campaign execution with global digital strategy across markets.
• Report performance metrics, generate insights, and provide actionable recommendations.
• Support ongoing testing initiatives including A/B testing and new ad formats.
• Present learnings and campaign results in clear and insightful formats.

Your qualifications

• Proven experience in performance marketing or paid media roles.
• Proficient in Meta Ads Manager and LinkedIn Ads Manager (Google Ads experience is a plus).
• Strong analytical skills and experience with marketing analytics tools.
• Experience running A/B tests and implementing optimization techniques.
• Data-driven mindset with the ability to translate insights into performance improvements.
• Experience in healthcare, pharma, B2B, or regulated industries is a plus.
• Curious, proactive, and eager to explore new trends in digital marketing.
• Strong communicator with a collaborative and constructive approach.
• Comfortable working in an international and cross-functional environment.

Why join ALK GBSC?

• Empowered environment: Work closely with decision-makers in a flat, agile organization that values your input.
• Modern workspace: Enjoy a beautifully designed office with an open floorplan, ergonomic furniture, and top-tier facilities in Kraków.
• Attractive benefits: Multicafeteria, private medical care, life insurance, Pluxee card, holiday donations, company bikes, birthday leave, Christmas vouchers, and company phones for all employees
• Work-life balance: Flexible working hours and a healthy work culture that prioritizes well-being and collaboration.

Join ALK and contribute to a meaningful mission while growing your skills in a supportive and international finance team.