Motion Design Lead

Mobiways Ltd; Polska; Remote; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Fully remote work

Flexible working hours

20 vacation days

5 sick days

Competitive remuneration package

Job summary

Mobiways Ltd is seeking a Motion Design Lead to head and hands-on guide our motion design team. You will craft high-impact videos for mobile apps and marketing, while mentoring designers and elevating our creative language and templates.

This role blends leadership with hands-on production across established and new formats. The ideal candidate has 5+ years in motion design, a strong portfolio, and experience in performance marketing creatives.

Qualifications

• 5+ years of commercial experience in motion design at senior level.
• Experience mentoring, coaching, or leading other designers.
• Strong portfolio showing motion design, storytelling, and video editing.
• Experience creating performance marketing creatives.
• Understanding of performance creative principles: hooks, testing, CTR, retention.
• Strong proficiency in After Effects.
• Excellent sense of rhythm, timing, composition, and storytelling.
• Ability to turn briefs or marketing hypotheses into strong concepts.
• Experience using AI tools in creative production.
• Strong communication and feedback skills.
• Ability to balance hands-on creative work with mentoring.

Responsibilities

• Create high-quality motion graphics, animations, and video creatives for apps and campaigns.
• Produce performance creatives for Meta, TikTok, UAC, and other channels.
• Turn briefs and marketing hypotheses into strong visual concepts.
• Experiment with hooks, storytelling, formats, and visual styles to improve creative performance.
• Create product videos, onboarding animations, and other content for our apps.
• Use AI-generated assets and AI tools in your creative workflow.
• Iterate based on feedback, testing, and performance results.
• Mentor and develop a team of Motion Designers.
• Set and maintain a high creative and technical quality bar.
• Review work and provide clear, actionable feedback.
• Help designers grow their motion design, storytelling, creative thinking, and performance marketing skills.
• Identify strengths and development areas and support individual growth.
• Build useful standards, templates, workflows, and best practices.
• Encourage experimentation, ownership, and continuous improvement.
• Collaborate with marketing, design, and other teams to turn business goals into strong creative solutions.

Skills

Motion design

Mentoring / leadership

Portfolio

Performance marketing creatives

Hooks, testing, iteration

Adobe After Effects

AI tools in creative production

Communication & feedback

Balancing hands-on work with mentoring

Tools

Adobe After Effects

AI tools

Job description

Mobiways is a fast-growing startup building AI-powered mobile and web products at the intersection of Productivity and Wellness. We create products that help people think clearer, feel better, and become more productive — from AI assistants to mental health tools and psychological assessments. Our flagship product, Genora AI, has already reached nearly 3 million users worldwide — and we’re just getting started.

About the Role

We’re looking for a Motion Design Lead to lead our motion design function while staying hands-on.

This is a hands-on leadership role: around 20–30% of your time will be focused on mentoring and developing a team of Motion Designers, while 70–80% will be spent creating video creatives yourself.

You’ll own the creative quality and professional development of the motion design team, while working closely with our Creative Producer, marketing, design, and other teams.

We’re looking for someone who enjoys both sides of the role: creating great work and making other designers better.

What you'll do

Motion Design & Creative Production

• Create high-quality motion graphics, animations, and video creatives for mobile apps and marketing campaigns
• Produce performance creatives for Meta, TikTok, UAC, and other channels
• Turn briefs and marketing hypotheses into strong visual concepts and engaging videos
• Experiment with hooks, storytelling, formats, and visual styles to improve creative performance
• Create product videos, onboarding animations, and other content for our apps
• Use AI-generated assets and AI tools in your creative workflow
• Iterate based on feedback, testing, and performance results
• Bring relevant motion design, advertising, social media, and AI trends into the team's work
• Mentor and develop a team of Motion Designers
• Set and maintain a high creative and technical quality bar
• Review work and provide clear, actionable feedback
• Help designers grow their motion design, storytelling, creative thinking, and performance marketing skills
• Identify strengths and development areas and support individual growth
• Build useful standards, templates, workflows, and best practices
• Encourage experimentation, ownership, and continuous improvement
• Work closely with the Creative Producer on creative production
• Collaborate with marketing, design, and other teams to turn business goals into strong creative solutions
• Help shape our creative language and scalable motion design workflows

About You

Must-have

• 5+ years of commercial experience in motion design, with a strong Senior-level background
• Experience mentoring, coaching, or leading other designers
• A strong portfolio demonstrating excellent motion design, visual storytelling, and video editing
• Strong experience creating performance marketing creatives
• Good understanding of performance creative principles: hooks, testing, iteration, CTR, retention, and creative fatigue
• Strong proficiency in Adobe After Effects
• Excellent sense of rhythm, timing, composition, and visual storytelling
• Ability to turn a brief or marketing hypothesis into a strong creative concept
• Experience using AI tools in creative production
• Strong communication skills and the ability to give clear, constructive feedback
• Ability to balance hands-on creative work with mentoring

Nice to have

• Experience working with mobile apps or consumer digital products
• Experience with After Effects plugins, scripts, and expressions
• Experience building motion design systems, templates, or workflows
• Strong interest in advertising, social media, and emerging AI creative tools
• What we value
• You lead by expertise and example, not micromanagement
• You enjoy helping other designers become better
• You can maintain a high quality bar while giving people autonomy
• You’re curious, experimental, and constantly looking for ways to improve
• You take ownership and are comfortable working in a fast-moving environment
• Real impact in a fast-growing product company
• The opportunity to work on products used by millions of people
• Competitive remuneration package
• Fully remote work
• Flexible working hours based on trust and responsibility
• 20 paid vacation days and 5 paid sick days per year