Measurement Strategy Lead (German) — MMM & Analytics

Google; Warszawa; On-site; PLN 180,000 - 260,000; Full time

Job summary

Google Warsaw, Poland is seeking a Measurement Implementation Expert for gTech Ads GCS (German). Mid-level role focusing on measurement strategy, KPIs, and ROI for clients across campaigns.

You will design and run studies like Conversion Lift and MMM calibrations, analyze cross-channel data, and collaborate with Account Executives to drive product adoption.

Fluency in German is required; strong data skills and SQL are essential; Google offers a global platform and collaborative environment.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience with marketing analytics, return on investment, and statistical analysis.
• Experience in translating quantitative data into actionable insights.
• Experience with SQL or scripts, building data models or analytic dashboards to pull insights from data sets.
• Ability to communicate in German fluently to support client relationship management in this region.

Responsibilities

• Develop an understanding of client needs based on their MOs/CBOs, measurement objectives and provide optimal measurement strategy and define right KPIs based on their eligibility criteria.
• Design and execute measurement studies (Conversion Lift studies, MMM calibrations, etc.) and optimize for success ensuring there is a StatSig read on uplift.
• Provide knowledge of measurement platforms (e.g., Ads, GeoX or CL platforms) and skills to design measurement studies. Model results and triage to ROI analysis on the broader media plans. Analyze attribute lift, across channels to inform the right channel strategy.
• Partner with Account Executives (AE) and Media Effectiveness rPL (rPSA) to interpret measurement results for the client and identify opportunities to increase product adoption for key solutions and grow investment.

Skills

German fluency

SQL

Data modeling

Analytic dashboards

Marketing analytics

Communication

Education

Bachelor's degree

Master's degree

Tools

GeoX

CL platforms

Google Analytics

Job description

Google Warsaw, Poland is seeking a Measurement Implementation Expert for gTech Ads GCS (German). Mid-level role focusing on measurement strategy, KPIs, and ROI for clients across campaigns.

You will design and run studies like Conversion Lift and MMM calibrations, analyze cross-channel data, and collaborate with Account Executives to drive product adoption.

Fluency in German is required; strong data skills and SQL are essential; Google offers a global platform and collaborative environment.