Marketing project manager for a digital content app

Empik Go; Warszawa; Hybrid; PLN 180.000 - 280.000; Vollzeit

Benefits dieser Stelle

Гибридный формат работы

Спортивная карта

Медицинский пакет

Реферальная программа сотрудников

Комфортный офис в центре города

Zusammenfassung

Empik Group ищет специалиста по росту (growth marketing) для разработки и реализации стратегии роста на каждом этапе взаимоотношений с пользователями Empik Go. Основной фокус — привлечение, вовлечение и удержание клиентов, анализ данных и поиск новых возможностей монетизации.

Вы будете работать кросс-функционально с продуктом, технологией, контентом и продажами, проводить A/B тесты, строить бизнес-кейсы, принимать решения на основе данных и развивать партнерства.

Qualifikationen

• Опыт 5+ лет в рост-маркетинге, перформанс-маркетинге или цифровом маркетинге.
• Опыт оптимизации конверсии воронки: привлечение, активация, монетизация и удержание.
• Свободное владение аналитическими инструментами (GA, Excel, BI) и умение принимать решения на основе данных.
• Опыт проведения A/B тестов и маркетинговых экспериментов.
• Умение работать с внешними агентствами и кросс-функциональными командами.
• Инициатива, предпринимательское мышление и ответственность за результат.

Aufgaben

• Разработка и внедрение стратегии роста на всех этапах пути клиента.
• Анализ данных, поведения пользователей и рыночных трендов.
• Идентификация, тестирование и внедрение инициатив для роста метрик.
• Разработка бизнес-кейсов и ценообразования и промо-стратегии.
• Сотрудничество с командами продукта, технологий, контента и продаж.

Kenntnisse

Growth marketing

Data analysis

A/B testing

Cross-functional collaboration

Strategic thinking

Google Analytics

Excel

BI tools

Tools

Google Analytics

Excel

BI tools

Jobbeschreibung

Описание:

Empik Group’s products are not just paper books, films on discs or stationery. They also include Empik Go! With an Empik Go subscription, you get access to over 220,000 audiobooks, ebooks and podcasts on your phone, e-reader or tablet. Empik Go is one of the highest-rated ebook and audiobook apps in Poland. We are Poland’s leading distributor of ebooks and audiobooks, working with over 800 publishers: we deliver digital content to retail chains and run our own Virtualo.pl store.

Задачи:

Creating and implementing the Empik Go growth strategy at every stage of the customer journey, with a particular focus on user acquisition, increasing engagement and retention. Analyzing data, user behavior and market trends to identify new growth opportunities. Identifying, testing and implementing new initiatives that support business development and growth in key metrics, including planning and coordinating the launch of new products, features, offers or partnerships. Initiating and developing strategic B2B2C partnerships that support user acquisition, building customer value and generating additional revenue streams, including partnerships with media, technology, ecommerce, telecommunications and digital services companies. Co-creating business cases for new initiatives and assessing their impact on business results. Co-creating the pricing and promotional strategy for the Empik Go offer. Working closely with the Product, Technology, Content Production and Sales teams to deliver development projects.

Требования:

At least 5 years of experience in growth marketing, performance marketing or digital marketing in technology companies, SaaS, subscription businesses, digital media or ecommerce. Practical experience optimizing the conversion funnel, from user acquisition through activation to monetization and retention. Fluency in analytical tools such as Google Analytics, Excel and BI tools, and the ability to make data-driven decisions. Experience running A/B tests and marketing experiments. The ability to identify business opportunities, create business cases and assess the effectiveness of growth initiatives. The ability to manage collaboration with external agencies and cross-functional teams. Independence, an entrepreneurial mindset, and a strong sense of ownership and responsibility for achieving business goals. Будет плюсом: Experience developing partnerships and delivering projects in collaboration with multiple stakeholders will be an additional asset

Условия:

Work in a rapidly growing and unique omnichannel organization focused on implementing the latest technological solutions. Work in a team whose support you can always count on, collaborating with the best specialists and experts in their fields. Opportunities for development within the company, including promotions and internal transfers. A hybrid working model (4 days working from the office and 1 day working from home); our office is located in the very center of the city at 104/122 Marszałkowska Street. Flexible start time between 7:00 and 10:00. Individual role-specific onboarding tailored to your pace of learning. Team and company-wide social meetings and initiatives; we meet both as a team and as an organization, and invite you to our terrace with a view of the Palace of Culture and Science. A subsidy for a benefits package, including a sports card and medical package. An employee referral program.