Marketing & PR Lead

CIC; Województwo mazowieckie; On-site; PLN 240,000 - 320,000; Full time

Job summary

A global innovation services company in Warsaw is seeking a versatile marketing leader to manage campaigns for their innovation ecosystem initiatives. The ideal candidate will have over 5 years of B2B marketing experience and will work on dynamic projects that require both strategic and hands-on contributions across a variety of marketing channels. This full-time role offers a comprehensive employment package, including private medical care and professional training opportunities.

Benefits

Private medical care

City transportation card

Training budget

Qualifications

• 5+ years of experience in B2B marketing, ideally with exposure to consulting.
• Strong copywriting and storytelling skills.
• Hands-on experience managing marketing tools.

Responsibilities

• Develop and execute marketing strategies for innovation projects.
• Build integrated campaigns combining digital and offline advertising.
• Manage vendor relationships, including design, PR, and media agencies.

Skills

B2B marketing experience

Integrated marketing campaigns

Project Management skills

Copywriting and storytelling

Marketing tool optimization

Proficiency with AI tools

Tools

HubSpot

WordPress

Google Analytics

Canva

Asana

Jira

Notion

Job description

We’re looking for a versatile, results-oriented marketing leader to drive awareness, engagement, and growth for CIC’s Innovation Ecosystem Services and Expansion initiatives. This “full stack” marketer will blend strategy and hands‑on execution across the full marketing mix from content creation and event marketing to digital campaigns and partnerships.

ABOUT CIC & CIC WARSAW

CIC builds and operates a global network of innovation campuses where startups, scale‑ups, corporations and public entities connect, work, and grow. Founded in 1999, CIC manages more than 111,000 square meters of innovation‑focused workspace, laboratories, and event space across North America, Europe and Asia. Additionally, CIC develops innovation‑related programming, builds and enables industry clusters, and provides world‑class innovation consulting.

CIC Warsaw, opened in 2020, is one of the largest innovation‑oriented centers in Europe. Our office is located directly next to the Warsaw Central train station and is housed within Varso Place, a new landmark on Warsaw’s map with the tallest building in the EU. Our Warsaw team consists not only of community and relationship teams working together to provide the best community experience but also finance, IT, software and talent teams supporting our global efforts.

Learn more about us here.

ABOUT THE ROLE

This role is based in Warsaw, and will be a key partner to CIC’s consulting and expansion teams, helping to position CIC as the go‑to innovation ecosystem builder globally. You’ll work on a variety of high‑impact projects, such as new market launches, major innovation consulting engagements, and ecosystem‑building programs. You’ll report to the Digital Marketing Manager and collaborate closely with internal project teams, the global marketing team, and external partners to deliver campaigns that resonate with stakeholders from government leaders and corporate executives to startup founders and community organizations.

YOUR DAY‑TO‑DAY WORK

• Develop and execute marketing strategies for CIC’s innovation ecosystem projects, including new market entries and consulting engagements.
• Build integrated campaigns combining digital and offline advertising, email marketing, social media, PR, events, and grassroots outreach.
• Partner with project leads to shape messaging, positioning, and storytelling for diverse audiences.
• Produce and oversee the creation of marketing materials – web content, landing pages, case studies, decks, videos, and collateral – tailored to each initiative.
• Lead event marketing efforts, from thought leadership panels to large‑scale launches, ensuring strong attendance and high‑quality brand experience.
• Manage vendor relationships, including design, PR, and media agencies.
• Track and report on marketing performance, optimizing tactics based on data and feedback.
• Support PR and media relations, including identifying speaking opportunities, coordinating interviews, and drafting press releases.
• Serve as a bridge between CIC’s marketing, sales, and innovation ecosystem teams, ensuring alignment and knowledge sharing.

ABOUT YOU

You thrive in fast‑moving, entrepreneurial environments and can shift easily between strategic thinking and tactical execution. You’re creative, resourceful, and comfortable managing multiple priorities at once. You excel at telling stories that inspire action — and you know how to back them up with measurable results.

YOU HAVE

• 5+ years of experience in B2B marketing, ideally with exposure to consulting, innovation, or ecosystem‑building sectors
• Demonstrated ability to plan and execute integrated marketing campaigns across digital, content, PR, and events
• Project Management skills and experience with tools such as Asana, Jira, Notion, etc.
• Strong copywriting and storytelling skills, with experience crafting content for diverse audiences
• Experience working closely with senior leaders and high‑level stakeholders
• Hands‑on experience managing and optimizing marketing tools (HubSpot, WordPress, Google Analytics, Canva, etc.), with the ability to independently create and update landing pages and web content
• Comfort operating in a “player/coach” mode – rolling up your sleeves while guiding others
• English proficiency at a native or C2 level
• Proficiency with AI tools (e.g., ChatGPT, Jasper, Midjourney) for marketing applications such as content creation, campaign optimization, and creative asset development
• Bonus: experience marketing professional services, international programs, or government/corporate partnerships
• Ability to legally work in Poland. CIC is unable to sponsor visas for this role at this time

OUR OFFER

• Full‑time employment contract (no B2B option)
• Private medical care (family or individual plan)
• City transportation card (ZTM)
• Access to my‑benefit platform
• PPK (optional)
• Allocated budget for training (customized to specific requirements of the role and organization’s objectives)

Please submit your application in English. Thank you!

CIC welcomes all candidates regardless of race, color, ancestry, gender identity or expression, religion, national origin, sexual orientation, age, citizenship, marital status or disability. We are proud to be an equal opportunity employer.