Marketing Manager – Aesthetics Growth & Digital Strategy

Teoxane; Polska; Hybrid; PLN 200,000 - 300,000; Full time

Job summary

Teoxane is seeking a Marketing Manager to lead local marketing and digital initiatives in Poland. You will translate global strategies into effective local programs, support distributors and field teams, and drive campaigns for B2B and B2C channels.

You will manage the local digital ecosystem, lead product launches, and oversee a marketing budget with ROI tracking, while ensuring compliance with regulatory standards in dermal fillers. Fluency in Polish and English is required.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Digital, or related field.
• Minimum 7 years of experience in marketing, digital, or brand management roles.
• Experience in aesthetics, dermatology, healthcare, beauty, or premium brands preferred; HA injectable experience strongly preferred.
• Strong knowledge of the Poland aesthetics market (KOLs, clinics, key accounts) is a plus.
• Proven ability to execute B2B and relevant B2C programs, digital campaigns, and product launches.
• Solid expertise in digital marketing, content strategy, and performance tracking.
• Good understanding of regulatory and compliance requirements in dermal fillers.
• Experience working with distributors, sales teams, medical education, agencies, and cross-functional stakeholders.
• Strong analytical and presentation skills, with the ability to turn insights into business actions.
• Hands-on, proactive, organized, and commercially driven, with the ability to operate in a fast-paced environment.
• Fluency in Polish and strong English communication skills required.

Responsibilities

• Develop and execute Poland local marketing and digital plan.
• Support the distributor and field teams with campaigns and materials.
• Design and deliver B2B and relevant B2C initiatives with clear objectives, timelines, KPIs, and post-activity analysis.
• Strengthen brand presence across digital, social, clinics, events, medical education, and relevant consumer channels.
• Drive KOL, faculty, clinic, and key account engagement with Medical Education and field teams.
• Ensure activities are medically aligned and compliant with regulatory standards for dermal fillers.
• Manage the local digital ecosystem (social media, website, CRM, email, landing pages) and leverage digital and AI tools.
• Lead product launches and campaign execution end-to-end with planning, delivery, and performance review.
• Manage the marketing budget with strong cost control, prioritization, and ROI tracking.
• Oversee agencies and vendors and ensure quality, timelines, and compliance.
• Monitor performance and translate insights into actionable growth initiatives.
• Develop high-quality, compliant content aligned with Teoxane’s premium positioning.
• Prepare clear reports and business updates for local and global stakeholders.

Skills

Digital marketing

Content strategy

Performance tracking

Regulatory compliance

Cross-functional collaboration

KOL engagement

Education

Bachelor’s degree in Marketing, Business, Communications, Digital, or related field

Tools

CRM

AI tools

Job description

Teoxane is seeking a Marketing Manager to lead local marketing and digital initiatives in Poland. You will translate global strategies into effective local programs, support distributors and field teams, and drive campaigns for B2B and B2C channels.

You will manage the local digital ecosystem, lead product launches, and oversee a marketing budget with ROI tracking, while ensuring compliance with regulatory standards in dermal fillers. Fluency in Polish and English is required.