Marketing Lead

Enza Zaden; Warszawa; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Annual bonus

Luxmed medical package

MultiSport card

Generali group insurance

Laptop and mobile phone

Training and e-learning platform

Flexible working

Job summary

Enza Zaden is seeking a Marketing Lead in Warsaw to independently drive regional marketing projects across multiple markets, from concept to execution.

You will develop and implement tactical plans aligned with priorities and commercial objectives, collaborating with marketing, sales, product management and external agencies.

This role requires fluent English and Polish, willingness to travel domestically and internationally, and the ability to turn market insights into compelling campaigns.

Qualifications

• Bachelor’s degree in marketing, business economics or related field.
• Strong analytical, digital, organizational and content-creation skills.
• Fluency in English and Polish, both written and spoken.
• Willingness to travel domestically and internationally.

Responsibilities

• Develop and execute marketing campaigns, events and promotions across multiple subsidiaries.
• Independently manage marketing projects from concept to content creation, implementation and evaluation.
• Translate product, customer and brand strategies into communication plans and campaign ideas.
• Coordinate agencies to meet briefs, timelines and quality standards.
• Collect market intelligence and manage marketing systems and digital tools.
• Support less experienced colleagues with guidance and development.

Skills

Marketing leadership

Campaign management

Content creation

Analytical skills

Digital skills

Education

Bachelor's degree in marketing or related field

Job description

Location: Warsaw, Poland. Working arrangement: Hybrid. Geographical scope: Multiple markets across the region.

Make a difference as Marketing Lead

As a Marketing Lead at Enza Zaden, you will independently lead marketing projects across multiple markets, from initial concept and content creation through execution. Your work will support sales targets, strengthen our brands and bring relevant campaigns closer to customers.

You will develop and execute tactical marketing plans based on regional priorities, market insights and commercial objectives. You will work closely with regional and local Marketing, Sales Management, Product Management and the Global Marketing Communication team. You will also collaborate with creative agencies and connect directly with customers during events and field activities.

You will be based in Warsaw, Poland, and support marketing activities across the country. The role includes regular domestic and international travel.

• Developing and executing marketing campaigns, events and promotions across multiple subsidiaries;
• Independently managing marketing projects from initial concept through content creation, implementation and performance evaluation;
• Translating product, customer and brand strategies into relevant communication plans and campaign ideas;
• Coordinating agencies, ensuring that deliverables meet the agreed brief, timeline and quality standards;
• Collecting and using market intelligence while maintaining marketing systems and digital tools related to promotional activities;
• Supporting less experienced marketing colleagues by sharing knowledge, providing guidance and contributing to their development.

The role operates in complex and competitive markets, with different products, customer groups and cultural contexts. You will focus on commercial priorities, new business development and demanding customer needs, while creating enthusiasm for your ideas and promotions.

You will report to the Regional Marketing Manager and manage project-related expenses within the agreed marketing plans.

What You Bring As Our Future Colleague

As a Marketing Lead, you combine creativity with a structured and analytical way of working. You can turn market and customer information into clear campaign ideas and relevant content. You communicate confidently across cultures, build effective working relationships and take ownership of your projects.

In addition, you have:

• A bachelor’s degree in marketing, business economics or a related field;
• More than five years of relevant marketing experience;
• Experience coordinating marketing campaigns, events or communication projects;
• Strong analytical, digital, organizational and content-creation skills;
• Fluency in English and Polish, both written and spoken;
• Willingness to travel domestically and internationally.

Enza Zaden as your employer

Enza Zaden is an international family-owned company that has been developing innovative vegetable varieties since 1938. Together with more than 3,300 colleagues worldwide, we work on vegetable seeds with better flavor, higher yields and strong resistances. We do this from our mission: "Breeding to feed the world." Every day, more than 480 million people eat vegetables grown from our seeds, and that is something we are very proud of.

We are passionate about our work and care about one another. Good ideas are given room to grow, and together we keep moving forward. This is how we continue to grow and innovate, both as a company and as colleagues.

What You Can Expect From Us

We believe it is important that you can grow in your work and feel good about what you do. That is why we invest in your development, well-being and job satisfaction. Through our Great to Grow development program, our focus on vitality and activities that bring colleagues together, we create a work environment where you can keep learning and contribute with energy and enjoyment.

You can also count on:

• A position of 40 hours;
• A competitive salary aligned with your knowledge and experience;
• Annual bonus and local benefits, such as Luxmed medical package, MultiSport card, Generali group insurance;
• A laptop and mobile phone provided by Enza Zaden;
• Opportunities for personal and professional growth through training, workshops and our e-learning platform;
• Flexible working.

Enza Zaden is an equal opportunity employer and does not discriminate based on background, identity or personal characteristics.

Application deadline: 16 of October.

You will receive an automatic confirmation within a few minutes. We will let you know the next step within 10 business days.

An assessment and security screening are part of our recruitment process. This role cannot be filled on an interim basis.

Do you have questions about the role or the application process? Please feel free to contact Adele Lamagna, HR Poland at [e-mail].