Marketing Art Director

Techland Sp. z o. o.; Wrocław; On-site; PLN 70,000 - 100,000; Full time

Job summary

A leading gaming company seeks a Marketing Art Director to shape the visual identity of their groundbreaking games. The ideal candidate will have a robust background in visual design, a passion for storytelling, and the ability to inspire a team. This role offers an exciting opportunity to work in a dynamic environment focused on artistic excellence.

Benefits

Private medical care

Life insurance

Pro-health campaigns

Flexible working hours

On-site gym

Qualifications

• Strong experience in visual design for games or entertainment.
• Expertise in mood, composition, and defining artistic styles.
• Passion for visual excellence and creative collaboration.

Responsibilities

• Define and guide the artistic vision of marketing visuals.
• Collaborate to produce high-quality visual assets.
• Ensure visual consistency across all channels.

Skills

Visual storytelling

Artistic vision

Collaboration

Job description

Techland is one of the biggest video game companies in Poland, with over 30 years of experience in the gaming industry. From our studios in Wroclaw and Warsaw, we’ve built an international team of more than 500 talented professionals, all dedicated to pushing the boundaries of game development.

We’re known for creating iconic franchises like Call of Juarez and the zombie genre-defining Dying Light, which has been played by over 45 million players worldwide. With a focus on open-world action, storytelling, and community engagement, we’re committed to delivering unforgettable experiences to our players.

We’re constantly striving to improve, innovate, and take on new challenges. With ambitious plans for the future, we’re looking for passionate people to be part of this exciting journey.

Job Description

As Marketing Art Director, you will be the creative force behind the visual identity of our games across all marketing channels. This role is deeply rooted in artistic direction — you will be responsible for crafting stunning, emotionally resonant visuals that capture the essence of our games and leave a lasting impression on players around the world.

You will lead the creation of key arts, beauty shots, screenshots, trailers, social assets, and promotional materials, ensuring that every visual element reflects a cohesive and compelling aesthetic. While you will work closely with Product, Marketing and Communication teams, your primary focus will be on visual storytelling, mood, style, and quality, not campaign planning or messaging strategy.

Your daily tasks:

Define and guide the artistic vision of all marketing visuals for our AA and AAA titles.

Collaborate with internal and external artists, editors, and motion designers to produce high-quality assets.

Own the look and feel of key arts, beauty shots, screenshots, social creatives, and campaign visuals.

Ensure visual consistency across all channels and maintain alignment with in-game art direction.

Provide hands-on feedback and direction to elevate the creative output of the team.

Translate game themes, characters, and emotions into striking visual storytelling.

Partner with Product and Community teams — not to plan strategy, but to bring ideas to life visually.

Setting quality standards and raising the bar for quality.

Estimating time needed for production.

Creating processes fostering efficient cooperation within the creative team and with Development.

Qualifications

A seasoned Senior Art Director, Creative Director or Senior Artist with strong experience in visual design for games or entertainment.

An expert in mood, composition, visual storytelling, and defining distinctive artistic styles.

A creative leader who thrives on mentoring, inspiring, and getting hands-on when needed.

Someone with a passion for visual excellence, not marketing strategy or campaign planning.

A collaborative partner who can interpret creative briefs and bring bold ideas to life through visuals.

Deep knowledge of the gaming market either through professional experience or personal passion, with understanding of various formats, channels and methods used to promote games.

Nice to Have:

Experience in trailer direction or motion graphics.

Familiarity with cinematic capture or engine-based visuals.

Understanding of platform-specific visual requirements (Steam, PlayStation, Xbox, etc.)

Additional Information

What we can offer:

A wide array of benefits: private medical care, life insurance, pro-health campaigns, gifts for different occasions.

An outstanding work atmosphere in a highly-skilled team of professionals, with flexible working hours, no dress code, and full support of the dedicated HR Business Partner.

A constant stream of company newsletters, PR & project updates so you will always be in the know.

Many opportunities for personal development: a dedicated development budget for each employee, extra two paid days for training and CSR, stable career paths, extensive internal and external training, and financing of English and Polish language classes.

State-of-the-art offices filled with chillout zones, a fully equipped kitchen, a gym (Wrocław office), and a free car park (Wrocław/Warsaw office).